OTT Overload: All the Media Companies Preparing to Launch New Streaming Services in 2019

OTT Overload: All the Media Companies Preparing to Launch New Streaming Services in 2019

It’s hard to imagine that the OTT space could get even more crowded than it already is, but that’s what 2019 is about to usher in. A slew of new streaming services will arrive...

Instagram Temporarily Rolls Out New Functionality, Angers the Internet

Instagram Temporarily Rolls Out New Functionality, Angers the Internet

It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its...

12 Questions to Test Your Employees’ Knowledge Like the Pros - Small Business Trends

12 Questions to Test Your Employees’ Knowledge Like the Pros - Small Business Trends

As a business owner, it’s important that your employees have a strong baseline knowledge of their areas of expertise. But do you know ways to test employee knowledge? If you...

Where Does Advanced TV Advertising Fit In 2019?

Where Does Advanced TV Advertising Fit In 2019?

Seems like addressable/advanced TV advertising has existed in a whirlpool of doubt, alongside the promise of better business opportunities. Now, however, the latter is getting a...

Here Are the Best Ways to Market Movies via Facebook and Instagram

Here Are the Best Ways to Market Movies via Facebook and Instagram

While the idea of spontaneously seeing a film may seem whimsical, it’s not happening too often, according to a recent online study by Accenture that was commissioned by...

Native Programmatic Is Still Integral to Digital Marketing Strategies

Native Programmatic Is Still Integral to Digital Marketing Strategies

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process...

More People Are Passing on Home Broadband and Relying on Their Smartphones

More People Are Passing on Home Broadband and Relying on Their Smartphones

Are adults in the U.S. looking to lower their monthly expenses, or are wireless carriers just offering better data plans? Whichever is the case, a new study from Pew Research...

Facebook Tries Another Stand-Alone App, Study From Facebook, to Pay Users for Market Research

Facebook Tries Another Stand-Alone App, Study From Facebook, to Pay Users for Market Research

Facebook is taking another shot at using an opt-in stand-alone application for market research, this time with a lot more transparency in the process. The social network...

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus

YouTube has faced controversy after controversy after controversy. But while public perception of the platform might be coming under strain, its deep-pocketed advertisers...

What Marketers Can Learn From Blippar

What Marketers Can Learn From Blippar

It was with some surprise that we learned of the insolvency of Blippar, a much-heralded startup whose primary idea was to use mobile phone augmented reality to bring objects and...

3 Components Needed to Help Utilize the Talent You Already Have

3 Components Needed to Help Utilize the Talent You Already Have

You may have heard that U.S. unemployment is low right now. Extremely low. In fact, it recently hit its lowest point in almost 50 years. Even lower than during the booming late...

NYT report on Facebook’s data deals won’t sway advertisers, say media buyers - Marketing Land

NYT report on Facebook’s data deals won’t sway advertisers, say media buyers - Marketing Land

Late Thursday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing,...