Articles about advertising


LivePerson's Maven bot platform puts conversational AI in customer agents' hands - MarTech Today

Last updated: 06/07/2019

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge. Note: By submitting this form, you agree to Third Door Media's...

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How Uber will become an ad company, starting with Eats Pool

Last updated: 06/07/2019

Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces...

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Evolving Keyword Research to Match Your Buyer’s Journey

Last updated: 06/06/2019

Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field,...

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How to Market Your Product Using Google Ads

Last updated: 06/05/2019

Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In...

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Online advertising has alienated our most valuable asset – the consumer

Last updated: 06/05/2019

It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved on and some of...

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Whole puzzle thinking - the future of advertising strategy

Last updated: 06/04/2019

A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on the future of Strategy. It’s rather long but...

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The top 4 mistakes companies make when taking VC funding

Last updated: 06/04/2019

Startup funding has reached record levels. In 2019 so far, there have been 34 new unicorns amassing over $8.3 billion in new money. This onslaught of capital adds to the...

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This is how Google's Stadia could fail

Last updated: 06/04/2019

Google’s Stadia is dreaming big. It wants to disrupt how we play games. The days of buying games for a local device will be gone, replaced by instant access to an extensive...

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The Top 10 Instagram Tools

Last updated: 06/04/2019

The Top 10 Instagram Tools December 8, 2018 By Dana Davis Leave a Comment As arguably the most popular social media platform on the planet, Instagram has taken the digital world...

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Are You Paying for Traffic You Might Get for Free?

Last updated: 06/04/2019

As a consumer, free is the best price. As a marketer, free traffic is the best kind of traffic. We spend millions of dollars to get people to come to our website with the hopes...

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