Are You Maximizing Consumer Engagement Through Social Media Advertising?

Are You Maximizing Consumer Engagement Through Social Media Advertising?

Social media advertising can be a powerful tool if utilized correctly. Unfortunately, many brands have a hard time getting consumers to engage with their ads. This can result in...

State of User Experience Design cartoon | Marketoonist | Tom Fishburne

State of User Experience Design cartoon | Marketoonist | Tom Fishburne

User experience design often loses sight of the actual user. When sites optimize so much for the behavior that it wants to influence next (collecting an email address, moving...

Is Paid Search Advertising Right For Your Business?

Is Paid Search Advertising Right For Your Business?

Search engine optimization (SEO) is one of the best ways to bump-up your brand awareness for apparent reasons. That’s not just a statement, it’s a fact. About93 percent of...

How do we boost transparency in digital advertising?

How do we boost transparency in digital advertising?

It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of...

Gartner: What the post-disruptive marketing landscape will look like - MarTech Today

Gartner: What the post-disruptive marketing landscape will look like - MarTech Today

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge. Note: By submitting this form, you agree to Third Door Media's...

7 Steps for Fueling New Business Through Social Media

7 Steps for Fueling New Business Through Social Media

Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies  were caught “flat-footed” when...

A 4-step writing formula for ad agency new business

A 4-step writing formula for ad agency new business

The 1992 movie, Glengarry, Glen Ross, was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of  their sales motivator. He shares with the...

What's the deal with podcast advertising?

What's the deal with podcast advertising?

So it’s 2019 and we’ve come to the point that the question is no longer, ‘Do you listen to podcasts?’ but more ‘What podcasts do you listen to?’ Their usage is increasing...

Twitter Is Considering Adding Status Updates, More Messaging-Like Features in 2019

Twitter Is Considering Adding Status Updates, More Messaging-Like Features in 2019

Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it’s thinking about adding features that will bring Twitter back to its...

Nine Google Ads hacks to improve your CTR and conversion rate

Nine Google Ads hacks to improve your CTR and conversion rate

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at...

If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else

If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else

This year as executives from the world's biggest brands and ad agencies gathered on the French Riveria for the annual Cannes Lions advertising festival, Facebook and Google,...

A Global Network of Independent Advertising Agencies for New Business

A Global Network of Independent Advertising Agencies for New Business

This guest post is written by Cheri D. Gmiter, the executive director of Magnet Global Network.  She serves as the communications hub of this international network of...