Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

An easy way to see if Google thinks your webpages are keyword relevant Feb 28, 2018 by Eric Enge Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores Feb 28, 2018 by Barry Levine The Answer Marketplace, says its parent, is the first of its kind.

Programmatic problems: Fixing a broken market Feb 28, 2018 by Chris Liversidge Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.

How to overcome unique B2B digital marketing challenges Feb 28, 2018 by Stoney deGeyter Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.

Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them Feb 28, 2018 by Amy Gesenhues The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.

Here’s why you should absolutely join us at MarTech Feb 28, 2018 by Marketing Land Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

Mastering social media advertising Feb 28, 2018 by Chris Sherman Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If not, or you’d like to step up your game, […]