Digital Corrugated Experience set for take off at Fespa 2018

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Digital Corrugated Experience set for take off at Fespa 2018
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A new Digital Corrugated Experience has been developed for the Fespa Global Print Expo 2018 in Berlin, 15 - 18 May. It is expected to address all the elements involved in printing corrugated materials, including: substrates; workflow solutions; digital printing technologies; materials handling; primers, inks, coatings and varnishes; and cutting and folding. 
Located in Hall 5.2 at Messe Berlin, the new area will have a different format to the rest of the Fespa 2018 exhibition. It will combine short educational Print Corrugated conferences with business-building discussions with suppliers like HP, Lamina, Sun Automation, Inca Digital and BCS-Autobox. Conference speakers will include independent industry specialists, experts and brands. There will also be a showcase of digitally printed corrugated applications, such as shelf-ready and transit packaging boxes, pallet surrounds, promotional packaging and POS displays, supported by like-for-like printing comparisons, samples and narratives helping visitors to evaluate the range of commercially available solutions. Research by Smithers Pira, predicts that digitally printed corrugated material will accelerate from a global value of $1.44 billion today to be worth over $2.35 billion by 2020, and Fespa said Digital Corrugated Experience reflects interest from both packaging and speciality printing companies in digital print for short-run and customised packaging. Fespa CEO Neil Felton said: "Fespa has been a leading force in the transition from analogue to digital print in the signage and graphics market, guiding our community of printers and sign-makers on the integration of digital inkjet technology alongside their analogue production processes as a driver of business transformation. “When it comes to corrugated, many of our exhibitors have expertise in preparing, printing and finishing these materials for signage, display and packaging applications. This specialist knowledge is vital, not only for packaging converters, but also for the Fespa print service provider community, for whom short-run promotional packaging may represent a valuable new revenue opportunity capitalising on their experience of flatbed printing and cutting, and their existing supply chain relationships with brand owners and retailers." The Digital Corrugated Experience is free to attend for registered visitors to Fespa 2018.