Top 14 Best Podcast Marketing Tools

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November 11, 2022
Top 14 Best Podcast Marketing Tools
A strong podcast marketing strategy is essential to reach more listeners, and the right tools can help make the process more efficient and effective.
In this blog, we list the top best podcast marketing tools to help spread the word about your show so you get more subscribers and make an impact with your podcast!
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Frequently asked questions
Podcast distribution and advertising tools
Making your podcast visible and available to listeners is a foundational part of marketing your show. These tools make your podcast available on listening apps like Apple Podcasts and offer ways to advertise directly to podcast listeners.
#1. Podcast hosting service
Cost: Usually between $10-$20 per month
A podcasting hosting site like Buzzsprout stores your podcast files and distributes them to directories like Apple Podcasts so listeners can subscribe to your show.
Podcast hosting sites are a powerful marketing tool because they:
lay a foundation for efficient podcast distribution
provide useful podcast analytics that help you measure growth
may offer supplemental marketing features like audiograms, transcription services, etc.
You can try Buzzsprout free for 90 days to see what you think!
#2. Podcast ad services
Cost: Ad cost varies
Promoting your show via podcast hosts or podcast apps is an excellent marketing strategy because it allows you to market directly to podcast listeners who already listen to shows within your genre.
Here are some options:
Buzzsprout Ads . When you create a Buzzsprout ad promo you target people who listen to podcasts and are interested in your topic. You can reach 5,000 listeners for just $100.
Overcast . This podcast app displays paid ads that listeners can click for a short description and choose whether or not to subscribe. Ad cost varies based on the podcast category.
Podcast Addict . Similar to Overcast, Podcast Addict runs 30-day ads either on the main screen or within a specific category for a more targeted approach. Ad cost depends on a variety of factors.
Best tools for social media marketing
Social media is one of the most powerful ways to market your podcast and interact with listeners. These tools can help take your social marketing to the next level.
#3. Headliner
Cost: $7.99 per month
A podcast audiogram is a short clip of your podcast episode set to an image of your cover art and a waveform.
These visual soundbites are an excellent, simple way to draw in potential listeners on social media can generate up to 5x more engagement than social posts with still images.
#4. Buffer
Cost: Free up to three channels
If you regularly post on several social platforms, a social media management tool like Buffer can save you a lot of time. Buffer lets you schedule content, manage its performance, and engage your audience across these six platforms:
Twitter
live chat and more
Best tools for creating images and graphics
These web apps can help you create quality images to support your social media marketing. Both of these tools are free but have paid options if you want the extra features.
#6. Canva
Cost: Free
Canva is an excellent tool for designing podcast artwork and other materials like PDFs, social media graphics, digital ads, or even editing video files.
Canva consistently gets high ratings for ease of use, good value, and a wide range of design tools.
#7. Adobe Express
Cost: Free or $9.99 per month
Adobe Express is a cloud-based graphic design tool that is very similar to Canva. The tool offers customizable templates for a variety of social media posts, royalty free images, and an always-free plan that will be sufficient for many podcasters.
The tool features royalty-free images and hundreds of customizable templates helpful for making simple graphic and images.
Tools to build your online presence
Having an online presence on platforms other than social media is helpful for your podcast's SEO and can even help you network with other creators, grow your email list, offer paid services and more.
#8. Podchaser
Cost: Free
Podchaser is like an IMDB for podcasts, plus a bonus interactive dynamic that lets you create a profile and network with other podcasters.
Podchaser Pro is a paid version of the site that helps podcasters design marketing campaigns and gives users access to:
podcast insights and data
Podpage is a podcast website builder specifically designed to highlight your show and be listener-friendly.
The site offers customizable design options and ways to engage with listeners including:
imported review from Apple Podcasts
ability to connect and comment with listeners
revenue generating integrations like Patreon and PayPal
analytics
Best tools to improve podcast SEO
No fancy SEO strategy is required for podcasting, but there are a few tools that can help make your podcast more visible in search engines and support your overall marketing strategy.
#10. Answer the Public
Cost: One search per month for free
Answer the Public takes the data from over three billion daily Google searches and puts them into one big well of data.
The site allows for one free search per month and that's really all most podcasters need to generate tons of episode ideas based on keywords and phrases related to your topic.
Using those keywords strategically throughout your written content and metadata can help to boost your podcast's SEO.
#11. Google AdWords Keyword Planner
Cost: Free
Google AdWords shows monthly search volumes and phrases you might not have thought of for your podcast keywords.
You can place the keywords you find in strategic places on your site and podcast info to help improve SEO.
#12. Otter.ai
Cost: Free up to 300 minutes per month
When you transcribe your podcast episodes it helps to make your podcast more accessible to listeners who are hard of hearing. Podcast transcriptions also:
boost your show's visibility on search engines
heightens listener engagement
makes it easy to repurpose content for social media, etc.
Buzzsprout podcasters have access to the transcription toolkit within their dashboard, where you can attach a transcript within your podcast and display it on your Buzzsprout website.