Outdoor promotional items to refresh your marketing efforts

Last updated: 04-07-2021

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Outdoor promotional items to refresh your marketing efforts

This time of year, many people are thinking about getting outdoors. With summer just around the corner, now is the time to plan ahead for outdoor, socially distant events and backyard fun. Jayne, a 4imprint merchandiser who specializes in outdoor promotional items, shared her recommendations for some outdoor promotional gifts that will please everyone.

“Custom blankets are great outdoor promotional gifts that keep your logo out there for a long time,” Jayne said. “With outdoor activities returning, blankets lend a dry seat, protecting the user from the elements. Some key features for blankets are portability, water resistance and warmth.”

The Crossland® Roll Up Blanket is our most popular style! Its compact size stores nicely in a vehicle and fits in a tote bag. If you’re planning a picnic, try the Crossland Picnic Blanket or the Oversized Striped Picnic and Beach Blanket. Both styles have fun, stylish patterns and feature water-resistant backing.

“Personalized outdoor dining items are top promotional items for the summer months,” Jayne said. “In this crazy and different world, more people are turning to ‘al fresco’ dining to be safe and also enjoy the healthy benefits of fresh air and sunshine.”

The Grill Master BBQ Apron will have employees looking good while the BBQ Set makes a great giveaway for a company outing. Encourage employees to eat outdoors at home with the Koozie® Picnic Basket or Picnic for 4 Backpack. Both will keep their outdoor dining essentials safely stored and easy to carry to a perfect picnic spot. Your staff and customers will surely appreciate your thoughtfulness!

Outdoor chairs are a long-lasting gift that will get used for years to come. “With more people finding the outdoors as their outlet, chairs are becoming a top marketing piece. The basic folding chair with carrying case continues to be a great seller,” Jayne said. Chairs can also have fun features. Consider the Crossland® Camp Chair. It has an integrated bottle opener while the Koozie Chair with Can Cooler has a built-in cooler. Take relaxation up a notch with the Premium Strip Recliner Chair.

“Umbrellas are a great outdoor promotional item that everyone can use,” Jayne said. “They are a one- size-fits-all item that serves a helpful purpose.” Folding 42” umbrellas, like the Mini Folding Umbrella are a low-cost option that are packable and easy to carry. Protect them from brisk winds with the 64-inch Windproof Golf Umbrella. Or go for the unique ShedRain® UnbelievaBrella Reverse Umbrella, which closes away from them to help keep them dry. Need something bigger? They’ll love the 78-inch arc and 7-foot pole of the Wood Market Umbrella.

From picnics to safe outdoor events to fun in your own backyard, everyone is itching to enjoy the outdoors. Make sure your brand is part of the fun with outdoor promotional items.


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