- Content Marketing World

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We know sustainability is important to our attendees and exhibitors, and the CMWorld community as a whole.

We are committed to running Content Marketing World in an environmentally and socially responsible way and we also want to inspire the sustainable development of the industry we serve.

Here are some things we’re doing at the 2022 event to support our goal of creating an inclusive and sustainable event that leaves a positive impact on our community.

Renewable Energy: New for 2022, we’ve switched Content Marketing World’s electricity to come from renewable sources, making our electricity usage carbon neutral and significantly reducing the event’s carbon footprint.

Carbon Offsetting: All attendees have the option to reduce the environmental impact of their flight to Cleveland by purchasing a carbon offset during the registration process. Thank you to everyone who is participating. This is one step towards our goal of becoming a certified Carbon Neutral Event.

Mobile App: Again this year, we are relying solely on a mobile app to display the agenda, the special events, and other important information. Besides saving a lot of trees, the app will allow you to connect with in-person and virtual attendees and sponsors in meaningful ways.

Name Badges: Once again, we will be printing badges on a heavy paper stock that will eliminate the need for plastic sleeves. However, if you do love having that sleeve to hold business cards and such, plan to reuse one you have at home or in your office and pack it in your suitcase. We’ll have recycling bins in the registration area for you to discard your badge before you leave.

Hydrate and Caffeinate: Plastic disposable water bottles will NOT be distributed at the event. We’ll have water stations/bubblers set up all over the convention center for our attendees to fill up a cup. Consider bringing a favorite water bottle from home to help you stay hydrated all week. This has saved literal metric tons of plastic from being used at the convention center, and we thank you for that. Our lunch containers are also made from 100% post-consumer recyclable materials and are compostable.

We’ll have plenty of coffee breaks, thanks to our sponsor Sitecore, and the cups are recyclable, but feel free to bring your own refillable mug if you’d like.

Sponsor Materials: Our sponsors are behind us all the way when it comes to helping the planet. Instead of printed seat drops and handouts, they will provide valuable materials via a digital conference bag on the mobile app and virtual desktop platform. Booth giveaways have also become smarter, more functional, and more earth friendly.

Signage: We have moved almost exclusively to digital signage throughout the convention hall. If you see a printed sign, it has likely been repurposed signage from a past event or it has been printed on recyclable cardboard substrate.

Donations of Signage: Any leftover signage that isn’t immediately recycled gets donated to local school art classes for creative re-use. We are always happy to support the future generation of artists, content creators, and marketers!

Locally Sourced Meals: All catered food is being locally grown and sourced. Even some of the eggs and honey come right from the urban farm located at the convention center. You can view the chickens, honey bees and even some goats and pigs from the lower hall “Backyard” window.

Also, we will not be serving red meat in any of our meals, which supports the reduction of greenhouse gas emissions, deforestation, and soil degradation.

Leftover Food Donations: As part of the Levy Cares initiative through Levy Restaurants, any leftover food from the convention center will be donated to the Ed Keating Center, a Cleveland-based, non-profit with three sober living facilities serving approximately 150 men and women at a time.

Electronic Evaluations: Rather than fill out a paper eval after each session, we’re asking attendees to visit the mobile app for on-the-spot speaker evaluations. We’ll be donating $1 to Seeds of Literacy for every evaluation submitted, up to $2500. See more below for our fundraising initiatives.

This year, we’re asking attendees to join us in supporting Seeds of Literacy, a non-profit organization that provides free basic education to adults in the Cleveland area. Students, volunteers, and donors all work to break a root cause of poverty: illiteracy. Learn more and make a donation here or visit Seeds of Literacy in booth 733 of the Expo Hall.

Once again, we are also partnering with The Orange Effect Foundation. OEF’s mission is to ensure children with speech disorders receive the speech therapy and technology they need. Please visit our digital bookstore and use OEF’s Amazon Smile page to make purchases or donate onsite to this great organization.

Because Seeds of Literacy and OEF are helping people communicate more effectively, we couldn’t think of better causes for content marketers to get behind!

Everybody likes swag! We’ve got some cool stuff to share, and we are sourcing it from local vendors, including T-shirts, water bottles, etc. This saves on shipping/transportation and helps support our friends in Ohio.

Like our fun and engaging videos? Appreciate the expert audio-visual talent? Our visual storytelling efforts are provided by talented Ohio-based teams, including NPi Audio Visual Solutions, Purple Films, and OnScene Productions.

We know traveling and long days can take a toll. We’ve got some options for your physical and mental health.

To learn more about sustainability at Informa and some tips on how you can help, please check out our sustainability page on our website. We welcome your ideas on how we can improve! We hope that you appreciate these changes and that you’ll still have the same epic experience you’ve had and that you expect each time you’re with us. Thank you!

Not registered yet? There’s still time! Visit the registration page here.