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Why a Good Digital PR Strategy Is So Important

Why a Good Digital PR Strategy Is So Important

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online...

Stop wallowing in the sea of sameness

Stop wallowing in the sea of sameness

Organizations in every business sector, but especially those in with complex environments, need to make bigger waves with their communications. Alistair Robertson, creative...

Measuring the Invisible: The Truth About Marketing Attribution

Measuring the Invisible: The Truth About Marketing Attribution

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the...

How digital media literacy training can help bridge conversations - Poynter

How digital media literacy training can help bridge conversations - Poynter

Since February, Poynter’s social-first digital media literacy initiativeMediaWisehas launched amicrolearning coursein four languages around the world. The course is designed to...

What is the Digital Marketing funnel and how to create one

What is the Digital Marketing funnel and how to create one

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and...

The race to build a social media platform on the blockchain – TechCrunch

The race to build a social media platform on the blockchain – TechCrunch

It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content...

The Importance of Visual Content in Social Media Today

The Importance of Visual Content in Social Media Today

Long gone are the days when simply posting a text update on social media was enough to get you noticed. Now, you have to include stunning images or interesting graphics to earn...

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing,...

AI Is the Coming Revolution for Digital Marketing

AI Is the Coming Revolution for Digital Marketing

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...

Focus On These Media Layers, Or You May Waste Millions

Focus On These Media Layers, Or You May Waste Millions

A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are:  As digital...

The Power of Platforms

The Power of Platforms

The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from...

6 Key Components That Must Be Included In A Digital Marketing Strategy

6 Key Components That Must Be Included In A Digital Marketing Strategy

A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or...