AI Is the Coming Revolution for Digital Marketing
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...
03/28/2024
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A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...
03/28/2024
A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are: As digital...
03/01/2024
The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from...
03/01/2024
A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or...
02/28/2024
The NBTV Channels will soon launch additional channels to support content and commerce for a range of underserved and regulated-product categories. The over-the-top (OTT)...
02/17/2024
In the darkest days of the COVID-19 pandemic, as many people figured out how to work and live in isolation, they turned to various virtual worlds and spaces for comfort. From...
02/09/2024
We’re less than a month away from TechCrunch Disrupt on October 18–20 in San Francisco! Imagine a drumroll, folks, because we’re about to announce the last tranche of investors...
01/28/2024
The below is adapted from a presentation at the BBCTrust in News ConferenceMarch 22-24, 2021. We are in the middle of a complexinformation disorderwhere credible, trustworthy...
01/27/2024
As a travel company, TUI is faced with a double edge sword. On the one hand, it benefits from vast swathes of customer search data. On the other, attribution modeling can lack...
01/27/2024
Jeff Bullas 00:00:02 - 00:01:27 Hi everyone, welcome to The Jeff Bullas Show. Today I have with me, Ryan Estes. Now, Ryan is an American Buddhist entrepreneur. I found that...
01/27/2024
This story is part two ofDeny and Delay: Inside the Climate Disinformation Machine, a series on the effects of climate misinformation on democracy. Read part one here....
01/24/2024
What happens when public media buys a private newspaper? It adopts a public media business model. Chicago Public Media made news in January by buying the Chicago Sun-Times ,...
01/23/2024