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Engage Consumers From Click to Brick

Engage Consumers From Click to Brick

Engage Consumers From Click to Brick Break down the digital divide by connecting online and in-store experiences By Shock Torem, SVP and GM, Vestcom Media Solutions Hybrid...

What Twitter's changes mean for news organizations

What Twitter's changes mean for news organizations

The complaints, fears and angst surrounding changes at troubled tech giant Twitter began unraveling on its own platform by the very people who report the news —...

Revisiting 'Six Spaces of Social Media' 15 years later

Revisiting 'Six Spaces of Social Media' 15 years later

In my last post,I looked back to the beginning of 2007, and two events that I think marked the start of the 21st century. It now looks like we’re at the end of the first era of...

As Publishers Ditch Open Auctions, Advertisers Must Follow

As Publishers Ditch Open Auctions, Advertisers Must Follow

Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market...

Farewell from Protocol

Farewell from Protocol

Farewell from Protocol Jamie Condliffe November 15, 2022 We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just...

Opinion: AR Rewrites Rules of Attention and Media Planning

Opinion: AR Rewrites Rules of Attention and Media Planning

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s...

Thank You For A Little BASIC In My Life

Thank You For A Little BASIC In My Life

As we approach Thanksgiving, I want to give thanks to an oft-overlooked little item that hearkens back to a simpler time. I’m grateful to the teachers and educators who pushed...

How Cookieless Targeting Tactics Will Drive Impressive Performance

How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of...