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8 Tools to Create an Effective Email Outreach Strategy

8 Tools to Create an Effective Email Outreach Strategy

Unless you are New York Times, bloggers and influencers will just magically find your content or products unless you make an effort and email or message them to let them...

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content...

5 Honest Link Building Methods - DigitalMarketer

5 Honest Link Building Methods - DigitalMarketer

5 Honest Link Building Methods Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links...

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver...

How Product-led Content is Revolutionizing SaaS Marketing | HackerNoon

How Product-led Content is Revolutionizing SaaS Marketing | HackerNoon

Product-led content marketing is when you seamlessly weave your product into your content without pushing it or making it look blatantly promotional. Many popular and successful...

What is Brand Equity? Apple example.

What is Brand Equity? Apple example.

I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...

Council Post: How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy

Council Post: How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate...

Distinctive Brand Assets with Essence and Where to Find Them

Distinctive Brand Assets with Essence and Where to Find Them

We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...

7 Reasons Your Website Needs (And Deserves) Regular Maintenance | Webdesigner Depot

7 Reasons Your Website Needs (And Deserves) Regular Maintenance | Webdesigner Depot

In today’s fast-paced marketplace, having a website has become more of a necessity than a luxury. A website showcases a business to potential customers and is the backbone of a...

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...