Latest Articles


SEO in a Nutshell: Understanding, Credibility & Deliverability

Last updated: 10/28/2020

Google has three “needs” that we can feed into to win the “modern Google game.” Everything you do in SEO feeds one or more of these pillars. If you are doing anything that...

Read full article


Creating A Brand New Standard For Social Video

Last updated: 10/28/2020

When we look back on the 10s, one of the more curious things will be the way so many in the industry blindly accepted the claims of companies like Facebook that a three second...

Read full article


Adaptive Marketing Strategies During the COVID Crisis

Last updated: 10/28/2020

COVID-19 has thrown businesses for a loop, but there are still jobs to be done and innovations to be made. Let’s talk about the spectrum of what we’ve been seeing. At Strata,...

Read full article


Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Last updated: 10/28/2020

Do you need a personal brand in business today? The answer is yes!  People buy from people, not logos. Personal branding is a requirement for any business leader in any...

Read full article


4 Ways To Upgrade Your Personal Brand (And Career)

Last updated: 10/28/2020

Personal branding is crucial to cultivating a successful career. Marketing yourself and your career as a brand is more than just creative business cards, though – it’s about how...

Read full article


The importance of creating social and cultural equity in the workplace

Last updated: 10/27/2020

Senior Associate – Melbourne , Sydney Share Following large-scale disruption to our lives, we’re all looking to restore or create new order beyond the pandemic....

Read full article


6 Proven Tips To Improve Ecommerce Conversions 

Last updated: 10/27/2020

The average conversion rate of an ecommerce site is between 2-3%. It is hard to generate conversions because there are so many options available before the customers. Nowadays,...

Read full article


What Is Adaptive Marketing and Why Is it Important?

Last updated: 10/27/2020

Mass media has always shaped marketing. The advent of broadcast TV not only gave brands greater scope for advertising than they’d ever seen, but it also allowed them to target...

Read full article


7 Considerations for International Targeting in Digital Advertising

Last updated: 10/27/2020

A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different...

Read full article


Here’s How Social Media for Business Support Services Can Work for You

Last updated: 10/27/2020

Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media....

Read full article