Are Suppliers from Mars & Distributors from Venus? 10/21/2022 | Steve Woodburn, The Only Constant is Change John Gray’s best-selling 1992 book, “Men Are from Mars, Women Are...
09/06/2023
Resources for the Promotional Products Industry Do You Need a Chief Sustainability Officer? Amid rising demand for sustainability and increased environmental regulation, CSOs...
09/06/2023
More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...
08/08/2023
Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...
08/08/2023
Trade shows are an exciting and cost-effective opportunity to meet new prospects, gain brand impressions and snag high-quality leads. Meeting a prospect at a trade show costs...
07/25/2023
Making sustainable changes to your business requires a mindset shift, but in addition to being better for the planet, it can also often save you money. Oftentimes, the...
07/24/2023
Leaders in industries that include promotional products, trucking and financial services have raised concerns. The public has until Dec. 13 to comment on the proposed...
07/17/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
07/13/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
07/11/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
07/10/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
07/02/2023
Resources for the Promotional Products Industry 3 Quick Tips to Drive Holiday Sales with Shops As we write this, it’s late October and historically, once the weather starts...
07/01/2023
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