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The importance of brand personality in B2B

The importance of brand personality in B2B

If only our company were more/less _________. Our company is (an animal) _________.  Our competition is (another animal) _________.   Responses typically indicate gaps, positive...

5 Honest Link Building Methods - DigitalMarketer

5 Honest Link Building Methods - DigitalMarketer

5 Honest Link Building Methods Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links...

8 Tools to Create an Effective Email Outreach Strategy

8 Tools to Create an Effective Email Outreach Strategy

Unless you are New York Times, bloggers and influencers will just magically find your content or products unless you make an effort and email or message them to let them...

3 Ways Consumer Insights Improve Brand Reputation

3 Ways Consumer Insights Improve Brand Reputation

Just like how no news can be seen as good news, consumers are more likely to share their bad experiences than good ones. Customer experiences are more important than ever as it...

Are SEOs Responsible For Google Search Bias?

Are SEOs Responsible For Google Search Bias?

In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a tool for everyone to access...

Is the metaverse the future of digital marketing?

Is the metaverse the future of digital marketing?

The word metaverse has become an increasingly common term over the last year, with big-name tech companies investing millions of dollars into the production and development of...

Council Post: Why Decision Intelligence Is The Next Digital Transformation

Council Post: Why Decision Intelligence Is The Next Digital Transformation

Mexis a marketing technology leader, architect and strategist who talks about martech and AI. CTO at KaFe Rocks. Decision intelligence (DI) is how people make business...

How Marketers Can Upskill for the AI Economy

How Marketers Can Upskill for the AI Economy

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. As a resource for...

Monitor Site Reliability with Tools to Protect Against Downtime

Monitor Site Reliability with Tools to Protect Against Downtime

The Internet has empowered us to sell globally and work from anywhere worldwide. But digital transformation does come with one big risk: Your site health. Most reputation...

Data from digital marketing teams plays a crucial role in driving the bottom line for business

Data from digital marketing teams plays a crucial role in driving the bottom line for business

Data from digital marketing teams plays a crucial role in driving the bottom line for business September 12, 2022 Login to rate this article 0 International Chief Marketing...

Role of process mining in digital transformation - BusinessWorld Online

Role of process mining in digital transformation - BusinessWorld Online

The importance of digital transformation has been acknowledged as being of immense importance in safeguarding an organization’s competitiveness and growth. Indeed, organizations...

Digital Experience as Customer Experience

Digital Experience as Customer Experience

Customers still have high expectations for how companies deliver experiences. How good are they at applying insights from the data they have access to? Losing sight of the...