Modern search engines and retrieval systems have shifted from keyword-based search to entity-based search. Therefore, as a result many information needs today involve searching...
07/08/2024
Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a...
06/22/2024
When creating content for your website, you want it to be scannable and easy to read. If you have nothing but giant blocks of text, it’s harder for users to dive in and start...
06/15/2024
LinkedIn Building a brand identity is more than simply designing a logo. Making strategic design choices across every facet of your visual brand can mean the difference between...
06/06/2024
Law What Every Business Owner Needs To Know About Digital Marketing Digital marketing is a critical component of a successful business strategy. For businesses to grow, they...
05/27/2024
Imagine two businesses competing for the same customers. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to...
05/24/2024
Product-led SEO is the practice of researching your product improvements from a search engine perspective. The goal is to drive organic visibility by building content sections...
05/22/2024
Google is the biggest search engine in the world, so improving your SEO ranking on Google should be a priority for your business. But how can you do that? Here are seven tips to...
05/21/2024
It’s no secret that video is a powerful marketing tool, holding potential for great engagement and a high conversion rate. As more brands jump on board the video train, it’s...
05/20/2024
14 Proven Ways to Drive Traffic to Your Website Si Quan Ong Updated: August 15, 2022 English Marketing @ Ahrefs. Current learning project: Korean. I also summarise books on my...
05/16/2024
Search engines are an important source of traffic for almost all companies and organizations. Knowing what impact a change to your website can have on organic traffic can be...
05/14/2024
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to...
05/04/2024