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Need to Cut Down Your Budget? 10 Ways to Start

Need to Cut Down Your Budget? 10 Ways to Start

When you need to cut costs in your business, it’s difficult to know where to begin, especially if you have employees who rely on your business’s success. However, there are a...

How your ad position and CTR impact conversion rate

How your ad position and CTR impact conversion rate

Many brands want to see their ads rank at the top of Google and have a great conversion rate. But this can be a challenge for brands. Understanding the impact of these two...

Google releases March 2022 product reviews update with additional ranking criteria

Google releases March 2022 product reviews update with additional ranking criteria

Search Engine Land » Google » Google Algorithm Updates » Google releases March 2022 product reviews update with additional ranking criteria Google releases March 2022 product...

11 LinkedIn Page Post Ideas for Businesses : Social Media Examiner

11 LinkedIn Page Post Ideas for Businesses : Social Media Examiner

Do you want to use LinkedIn to grow your business? Need help figuring out what to post on your company page? In this article, you’ll discover 11 ideas for organic business...

11 conspiracy theories about search, Google and Big Tech

11 conspiracy theories about search, Google and Big Tech

Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth could be mixed up in...

How to keep your SEO clients engaged: 8 communication touchpoints

How to keep your SEO clients engaged: 8 communication touchpoints

SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for...

Is Marketing Strategy Different from a Marketing Plan?

Is Marketing Strategy Different from a Marketing Plan?

Marketing strategy vs. marketing plan? Don’t get hung up on the theory and semantics, like the ancient theologians who debated questions like “How many angels can dance on the...

What's the difference between a social media group and a social media group that works for you? Two little letters.

What's the difference between a social media group and a social media group that works for you? Two little letters.

It wasn't so much that the people who touched this community were the most valuable customers the organization had, eye-popping though those numbers were: Kelly was measuring...

Kagan: Companies must punch their way onto the metaverse map

Kagan: Companies must punch their way onto the metaverse map

The metaverse is becoming a very noisy place. It’s getting difficult for companies to be seen and heard. So, how can you raise volume of your approach and take advantage of the...

How To Do Digital Marketing in the Age of Privacy

How To Do Digital Marketing in the Age of Privacy

Have you ever had an online ad follow you for days on end? It appears as you're scrolling through social media, on the sidebars of your favorite news column, and above the...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The newest version of the Activision game, called Modern Warfare II, posted $1 billion in global sales in its first 10 days, beating the 15-day record set by the 2012 version,...

What the Next-Gen Marketing Cloud (and Naming) Means for You

What the Next-Gen Marketing Cloud (and Naming) Means for You

I have one of the best jobs here at Salesforce. I lead our amazing teams that build and bring our innovations to you across Marketing and Commerce Cloud. As we continue to...