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Here's What Video Content Marketing Actually Is and Why You Must Have It

Here's What Video Content Marketing Actually Is and Why You Must Have It

Content marketing is one of the most effective digital marketing techniques in attracting target audiences to a business. Content creates awareness about a business and its...

7 Creative Ways To Use Video Demos In Online Training

7 Creative Ways To Use Video Demos In Online Training

Summary: Are your employees tired of traditional online training tutorials and step-by-step walkthroughs? In this article, I’ll explore 7 creative ways to use video demos in...

How to Take Your Script Idea from Concept to First Draft

How to Take Your Script Idea from Concept to First Draft

If I ever balk at a huge upcoming project, my husband will say “How do you eat an elephant? One bite at a time.” I would never want to literally eat an elephant, but it is an...

Marketing for Video Producers | The Value of Behind the Scenes Pieces

Marketing for Video Producers | The Value of Behind the Scenes Pieces

One of the ways my brain works when I’m coming up with strategy for brand or marketing collateral is to find ways to give the big idea legs – to take this thing we’re already...