In an age of ‘Tinder swindlers’, ‘Inventing Annas’ and ‘Fyre Festivals’, it is increasingly important for marketers to adapt their game plan in line with the latest consumer...
04/22/2025
What turns an influencer into a brand ambassador? One answer you might be hearing more often is, “A big ol’ wad of cash.” But while it’s true that B2B influencers want to...
04/28/2024
Influencer gifting is an excellent way to grow your business and build community. Let’s review the how, what, and tools to help you win at gift-giving. Influencer gifting—also...
04/27/2024
Navigating TikTok might be confusing for new brands or creators. What may be trending on other social media platforms might not be successful on TikTok. But if you want a...
02/08/2024
Video content performs extremely well on social media. But with that increased performance comes added competition. So creators need specialized tools to make content stand...
01/23/2024
With more and more brands exploring a presence in the metaverse (however you define it), new opportunities for creators and influencers are arising. One main area of...
12/28/2023
What Happens When a Successful Creator Builds an Influencer Agency What Happens When a Successful Creator Builds an Influencer Agency Influencer Marketing , Winfluence Podcast /...
12/05/2023
View this email in your browser Welcome to the Fourth Floor newsletter, your weekly feed of the biggest news, developments, insights, and analysis from the ever-evolving world...
12/05/2023
Catching up with the Kardashians Brands that leverage influencers and don’t make sure commercial or advertising deals are clearly disclosed could face legal action from the...
12/05/2023
Exploring the Math & Science of Influencer Marketing Exploring the Math & Science of Influencer Marketing Influencer Marketing , Winfluence Podcast / October 17, 2022 October...
10/27/2023
What Zencastr Has Done to Better Serve Podcasters What Zencastr Has Done to Better Serve Podcasters Influencer Marketing , Winfluence Podcast / October 24, 2022 October 24, 2022...
09/09/2023
Creative Services Professionals Are Most Concerned About AI 23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top...
09/08/2023