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The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys - Retail TouchPoints

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys - Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce...

8 SEO Problems Solved By This SEO Artificial Intelligence Tool

8 SEO Problems Solved By This SEO Artificial Intelligence Tool

Bio Follow This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search...

Amazon: Robots spread but 'we still need humans'

Amazon: Robots spread but 'we still need humans'

BBC News Amazon: Robots spread but 'we still need humans' Published Image source, Amazon Image caption, Amazon's latest robot, the Sparrow, can pick up items before they are...

The search marketer’s new imperative: Capturing first-party data

The search marketer’s new imperative: Capturing first-party data

Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now.  And you’ve likely seen many blog posts, articles, webinars,...

Truth or Dare: What might lie ahead for the 2022 holiday season

Truth or Dare: What might lie ahead for the 2022 holiday season

To put some context on the 2022 holiday season, I’m going to suggest some concepts that have been percolating in my mind. Rather than focus strictly on the numbers, I’m going to...

Primark finally goes online with click-and-collect

Primark finally goes online with click-and-collect

Primark finally goes online with click-and-collect Published Primark chief executive Paul Marchant discusses the chain's new click-and-collect service Primark is finally going...

Commerce is launched but your product information is a mess. Now what?

Commerce is launched but your product information is a mess. Now what?

If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated...

Retailers balance holiday promotions with a budget-conscious consumer

Retailers balance holiday promotions with a budget-conscious consumer

In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers...

YouTube Shorts can now include 60 seconds of music or sounds, up from 15 seconds before

YouTube Shorts can now include 60 seconds of music or sounds, up from 15 seconds before

YouTube today is addressing one of creators’ chief complaints with filming videos for its TikTok competitor, YouTube Shorts: to date, the music and sounds added to videos could...

Google Updates Review Snippet Structured Data

Google Updates Review Snippet Structured Data

Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing...

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers 59 suspects arrested following a month long operation involving 19 countries -...

Device-specific PPC: Why it still matters today

Device-specific PPC: Why it still matters today

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets,...