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The 5 Vital Rules of Personal Branding

The 5 Vital Rules of Personal Branding

Your personal brand isn't just a tagline — it's you. It is the process of discovering and clarifying the qualities that differentiate an individual from the rest. Personal...

Why Are Email Newsletters the Future of Branding?

Why Are Email Newsletters the Future of Branding?

“Isn’t email dead?” marketers are frequently asked, but what’s dead is the old way of email marketing, in which you send a mediocre discount code once a month to your audience’s...

Executive Personal Branding: The Ultimate Guide for Success

Executive Personal Branding: The Ultimate Guide for Success

Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce...

Visual Branding and Storytelling

Visual Branding and Storytelling

Learn how to connect the visual elements of your brand to your authentic story. Your visual identity (which includes your logo, photography, social posts, and website) is one...

The Basics of Branding

The Basics of Branding

Sometimes it’s worthwhile to go back to the basics as a reminder of what we do, why we do it, and how best to explain it to someone else. This article serves as a reminder of...

Top Ways SMS Marketing Can Help In Branding Your Business

Top Ways SMS Marketing Can Help In Branding Your Business

SMS marketing is a great way to promote your business and help it grow. It’s also an efficient way to keep in touch with your customers, letting them know about new products,...

Surprise! All Brands Are Now Health And Wellness Brands

Surprise! All Brands Are Now Health And Wellness Brands

Everywhere you look, brands seem to have decided unanimously to get into the healthcare space. Warm and fuzzy ads about well-being and mental health used to be limited to...

Surprise! All Brands Are Now Health And Wellness Brands

Surprise! All Brands Are Now Health And Wellness Brands

The following was previously published in an earlier edition of Marketing Insider. Everywhere you look, brands seem to have decided unanimously to get into the healthcare...

Tips for Students who want to be #SocialMedia Pros

Tips for Students who want to be #SocialMedia Pros

A few weeks ago a recent college grad in NYC emailed me about a career in social media. She’s renting the same room I first rented when I made the big move from Miami to NYC,...

Brand Your Phone Call, Strengthen Your Brand Reputation

Brand Your Phone Call, Strengthen Your Brand Reputation

Charles Morgan, a wearer of many hats, serves as chairman and CEO of First Orion. Since its founding in 2008, Morgan has guided First Orion, and the company offers the...

5 ways to monitor and improve your brand health on social media

5 ways to monitor and improve your brand health on social media

Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...

Three questions brands must ask about trademarks and the metaverse

Three questions brands must ask about trademarks and the metaverse

Many brands are rushing headlong into the metaverse, eager to cash in on the plethora of new marketing and customer engagement opportunities that it can offer. There are some...