November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...
02/15/2023
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...
02/09/2023
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...
02/01/2023
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...
01/20/2023
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...
01/20/2023
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...
01/13/2023
One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising. I wanted to see if the person most connected to the product could...
01/12/2023
Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an...
11/20/2022
For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. YouTube influencers (also known as “YouTube creators” or...
10/15/2022
This guest post was contributed by Steve Sirich, General Manager, Microsoft. There’s no doubt that technology is reshaping the way that brands engage with consumers....
09/27/2022
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, Long gone are the days of blindly...
09/25/2022
Snapchat is one of the most popular social networks in the world. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the...
09/14/2022
Shop Now