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The industry’s view of the Online Advertising Programme

The industry’s view of the Online Advertising Programme

Ahead of the consultation on the Government’s Online Advertising Programme (OAP), we want to take the opportunity to lay out our and our members’ view of how the regulatory...

How design thinking can solve systemic business problems | Advertising | Campaign Asia

How design thinking can solve systemic business problems | Advertising | Campaign Asia

Design thinking is a complex field with many moving parts and business or stakeholder considerations. Contrary to popular belief, it doesn’t just entail elements such as UX and...

Public Relations vs Advertising: Which strategy is better for your business?

Public Relations vs Advertising: Which strategy is better for your business?

When it comes to marketing your brand, there are many different concepts and philosophies that you can track to increase your odds of success and drive more sales. Public...

In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First - Advertising Week

In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First - Advertising Week

By Dominic Tillson, Marketing Director at Inskin, an Azerion company The attention economy has been the talk of the town this year, as more and more of the advertising world...

What Marketing Can Learn from Engineering - Advertising Week

What Marketing Can Learn from Engineering - Advertising Week

Working in the creative and marketing industries is thrilling.  We work at the cutting edge of new technologies and alongside immensely talented and creative thinkers.  We’re...

How to improve visibility in retail by engaging your customers through gamification

How to improve visibility in retail by engaging your customers through gamification

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights...

Print Is Dead, Long Live Print - Advertising Week

Print Is Dead, Long Live Print - Advertising Week

The man often touted as the pioneer of the digital age of newspaper publishing is one Roger Fidler. Back in 1993 he revealed, in an interview in the American Journalism Review,...

5 Ways Marketers Can Leverage Gratitude To Succeed

5 Ways Marketers Can Leverage Gratitude To Succeed

What does it take to reach the C-suite? Or have impact? Or influence? There are thousands of studies and articles trying to identify the “secret to success”. One characteristics...

Why the metaverse is a chance for us to rethink how advertising is done | WPP

Why the metaverse is a chance for us to rethink how advertising is done | WPP

Depending on who you talk to, the metaverse is either on its way, or is already here. Regardless, platforms like Roblox, Fortnite and Minecraft are helping advertisers begin to...

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and...

5 Instagram Facts Every Marketer Should Know

5 Instagram Facts Every Marketer Should Know

Instagram has become one of the leading social media platforms today. Many people are using this platform for establishing their brands and for promoting their products. Social...

Creativity in advertising – Going beyond the 30 second ad spot

Creativity in advertising – Going beyond the 30 second ad spot

The Drum will be broadcasting live from Cannes and London, in front of an intimate audience in both locations. The engaging show will draw together top creative leaders, to set...