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The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...

Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...

Agency-client communication sucks. Here’s how to change it

Agency-client communication sucks. Here’s how to change it

The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...

6 Social Advertising Tips For Finance Brands

6 Social Advertising Tips For Finance Brands

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...

What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising.  I wanted to see if the person most connected to the product could...

Business Development is the Most Precarious Job in Advertising

Business Development is the Most Precarious Job in Advertising

Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an...

How Do YouTubers Get Paid? 12 Ways YouTubers Make Money

How Do YouTubers Get Paid? 12 Ways YouTubers Make Money

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. YouTube influencers (also known as “YouTube creators” or...

How AI, Speech Recognition and Digital Assistants Will Impact Marketing by 2020

How AI, Speech Recognition and Digital Assistants Will Impact Marketing by 2020

This guest post was contributed by Steve Sirich, General Manager, Microsoft.     There’s no doubt that technology is reshaping the way that brands engage with consumers....

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, Long gone are the days of blindly...

Are Snapchat Ads Worth Your Investment? Here’s How to Find Out

Are Snapchat Ads Worth Your Investment? Here’s How to Find Out

Snapchat is one of the most popular social networks in the world. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the...