We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, when I bring this up in conversations, I notice that the...
09/13/2024
It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they...
09/12/2024
Having a creative role on an enterprise content team doesn’t mean you don’t need structure, processes, and workflows to produce. While creativity isn’t synonymous with effective...
09/11/2024
When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...
09/10/2024
I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece...
08/26/2024
What’s Brand Storytelling and Why Do You Need It? August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well....
08/23/2024
I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...
08/11/2024
Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in...
08/10/2024
Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it....
07/25/2024
Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...
07/16/2024
If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...
07/14/2024
You’ve spent weeks (maybe even months) migrating or updating your company website. It’s well-optimized and has a strong backlink profile. And then you see Google is ranking...
06/18/2024