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Here’s how Google's helpful content update is going to make AI better

Here’s how Google's helpful content update is going to make AI better

Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI...

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Sheryl is VP of Marketing & Comms atMay Mobility. She's won many industry awards and was named 'Global Best Partner' while at Apple. Three out of four B2B companies take four...

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love...

The Content Entrepreneur’s Mindset ????

The Content Entrepreneur’s Mindset ????

A hub of resources for creators who want to build a six-figure business. Excited to share the new 10k Creator Podcast with Joe Pulizzi and Daren Smith. 10 episodes focusing on...

Advocacy Stories: An Easier Way to Create & Share Content

Advocacy Stories: An Easier Way to Create & Share Content

You create tons of content for your advocates every day. Any social media manager will tell you that advocacy takes time – and if there’s any one resource social media managers...

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

My heart goes out to those of you who were in the path of Hurricane Ian as well as to those of you who are still dealing with the destruction of this year’s earlier hurricanes....

8 Reasons Why Content is King in Digital Marketing

8 Reasons Why Content is King in Digital Marketing

Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing...

The Counterintuitive Way to Exceed Your Audience's Expectations

The Counterintuitive Way to Exceed Your Audience's Expectations

I want to tell you about a paradox involving creative work that, because it's hidden, often holds us back without us realizing. I also need to tell you the story of a seemingly...

How to Reverse Video Search (& Why It's Useful)

How to Reverse Video Search (& Why It's Useful)

Have you ever stumbled across an exciting video and wondered where it came from? If so, you’ll be pleased to know that there are many ways to find a video source through...

Want To Generate More Demand? Follow These 4 Content Tips [Examples]

Want To Generate More Demand? Follow These 4 Content Tips [Examples]

Marketers create demand-generation content to convince more consumers to buy from your business and compel them to purchase more quickly. Yet, according to CMI’s demand...

Council Post: 11 Smart Ways Marketers Can Leverage User-Generated Content

Council Post: 11 Smart Ways Marketers Can Leverage User-Generated Content

When marketers leverage user-generated content, it is to ensure the target audience that their feedback and opinions are being considered. That means being open to more customer...

12 GA4 Expectations You Need To Have As It Replaces Universal Analytics

12 GA4 Expectations You Need To Have As It Replaces Universal Analytics

SEO 12 GA4 Expectations You Need To Have As It Replaces Universal Analytics Learn what you need to know so you can manage expectations for your stakeholders when it comes to...