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How To Build an Editorial Team Operating Contract
Throughout history, women were not granted the right to own property. That’s one reason prenuptial agreements were created, starting with the Married Women’s Property Bill of...
09/14/2023
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How To Create Content Tagging Policies For News Publishers
September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality,...
09/14/2023
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Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model
Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...
09/13/2023
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What is a UGC Creator? And How Do I Become One?
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing...
09/11/2023
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Content Editors: The Training and Skills You Need for In-Demand Jobs
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect...
09/09/2023
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How to Identify and Refresh Outdated Content | PromotionWorld
Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...
09/05/2023
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The 28 Best Miscellaneous Online Tools for Marketers
The 28 Best Miscellaneous Online Tools for Marketers May 16, 2017 Welcome to the 47th and final post in the Best Online Business Tools series. Hopefully you’ve found the posts...
09/03/2023
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How Reading Great Fiction Makes Your Content Better
William Faulkner once said writers could improve their skills by studying other writers (and a bit of osmosis): “Read everything — trash, classics, good and bad, and see how...
09/03/2023
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The Digital PR Campaign Format Report - Bottled Imagination
The most effective formats for content marketing and Digital PR do change over time. When I first started out in the industry, calculators and infographics were an effective way...
09/01/2023
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Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5
TikTok is still one of the most widely used social media sites today, with one billion active users per month. TikTok is quickly becoming a go-to medium for instructional...
08/17/2023
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4 Questions To Ask When Your Content Doesn’t Convert Globally
We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that...
08/14/2023
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The digital transformation of a traditional business publisher
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...
08/10/2023
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