30% Of All Buyers Buy For This Reason and Most Sales Reps Miss It Completely - Paul Castain
- Read original article here
According to a study conducted by Impact Communications, 70% of buyers buy for a very specific reason and the good news is that you’re probably all over it, but;
30% buy for another reason and the average sales rep misses it completely!
In this week’s episode of The Sales Playbook Podcast, we’re gonna go there!
Right click here to download this episode or listen via the handy/dandy audio player below.
You can also listen to this podcast;
On the surface, it might seem like all sales reps face similar challenges and opportunities but;
There are nuances that are unique based on industry, personalities, level of experience, needs, etc.
And then there’s this . . .
Because most sales training is either delivered in a group, or as a download, there is very little one to one interaction and personalized feedback, worse yet;
There’s no one there to answer the rep’s questions, bounce ideas around, or offer specific guidance between sessions.
That’s why I created a very different type of sales training program where you and I work together, one on one, to achieve your sales goals.
How does it work?
We’ll start with my Sales X-Ray™ process where we take a deep dive into your strengths, challenges, opportunities as well as the qualities you want to develop.
From there, we’ll have a customized, one on one, session for 45 minutes every two weeks.
We’ll begin each session with accountability as you update me on the action items from our previous session.
After the update, you’ll have a choice between a customized training session, working through a current opportunity/challenge, or all of the above if time allows.
At the end of the session, we’ll create an action plan that will be applied between that session and the next.
You and I will stay in touch as you update me on your progress and submit your homework assignments.
You’ll be provided with feedback as you submit your assignments and update me.
You’ll be given email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we go along.
I’m going to be your personal help desk and will be at your disposal (via email) to offer guidance as needed.
Some examples of how this might work;
Need someone to review that email before you send it out? I got you covered.
Not sure how to respond to something? I got your back.
Someone roughing you up at the local bar, call me and I’ll smack the sh*t out of them. Not really, but I felt like a tough guy writing that!
Help desk support (via email) between sessions.
Email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we cover those topics.
No contract and no long-term commitment required.
Click HEREor the button below to pay for the first month. I’ll get in touch with you within 24 hours to schedule your first session.
Click HERE to contact me.
