What Is A Lead Magnet? 3 Useful Strategies To Drive People To Your Website - MITechNews

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DETROIT – We live in an age of rapid digitalization, and it is the need of the hour for businesses to have an online presence. A website is a great platform to showcase your brand, connect with current and potential customers and build a community.

But how would you know if people are actually visiting and spending time on your website?

This is where website traffic comes in!

Steady website traffic from the right demographic is essential for the success of any enterprise. It’s also crucial for boosting conversion rates and retaining loyal customers. Businesses collect such data with the goal of getting better insights into the website’s popularity and use the data to inform business decisions and drive growth.

A lead magnet, as defined by Investopedia, is a marketing terminology for a free good or service that is offered in exchange for contact information; examples include trial subscriptions, demos, white papers, e-newsletters, and complimentary consulting. Creating sales leads is one of the primary goals of marketers; thus, they utilize lead magnets.

Practically, a lead magnet is a strategic marketing tool aimed at improving conversion rates by offering a long-form resource in exchange for a prospective customer’s information. Generating leads is an important content marketing goal as leads convert into potential customers.

An attention-grabbing lead magnet has a high perceived value and boosts a brand’s online presence, making it one of the most essential parts of a content marketing strategy.

Here is a list of 3 Lead Magnet Strategies to attract customers and boost revenue:

Offering a free assessment or consultation is a widely-utilized lead magnet strategy. Assessments in the form of a questionnaire or a quiz provide valuable insights into customer behavior, preferences, and expectations. Assessment questions require customers to think thoroughly, thus making them more invested in the brand. Feedback or a short consultation session based on the assessment results further engages potential clients and generates a lasting impression. A great example of utilizing free consultation as a lead magnet strategy can be seen on the website of KARMA Jack, a Detroit-based digital marketing agency that offers SEO, web design, and advertising services. Visitors to the website are immediately drawn to the “Book a Free 15-Minute Marketing Consultation” button that strategically sits at the top of the page.

Every customer loves a good deal, be it promotional offers, discounts, or giveaways. All of these are excellent opportunities to familiarize themselves with the brand by trying out products or services for free. Welcome promotions such as ‘50% Off Your First Ride’ are regular among taxi apps like Uber. Others come in the form of bonus offers, as seen on the BetMGM website, one of the most popular online casino sites in Michigan. The brand has a bold promotional lead magnet that flashes at the center of the site and shows how creative ideas combined with a skillful marketing strategy can pique customer curiosity and generate better leads. Promotional lead magnets are often the pivotal point where website visitors are tactically engaged and converted into recurring customers. As many marketing experts agree, similar promotional offers are a great lead magnet strategy that draws attention and, more often than not, is extremely hard to resist.

Offering online tutorials and classes as lead magnets can help you grow your business prospects and, at the same time, informs and educates customers regarding matters they expect your brand to address. A tutorial is niche-specific and teaches industry concepts to the targeted demographic, as showcased by the Michigan-based bakeshop, Good Cakes and Bakes. The shop’s visually stunning website offers virtual classes for aspiring bakers keen on learning the brand’s wholesome and organic approach to baking. An online tutorial can be accompanied by supplementary lead magnets such as a downloadable PDF or an eBook, printable templates, or course-completion certificates to make it more compelling.

This article was written by written by Ana Acevska