Creativity in advertising – Going beyond the 30 second ad spot

The Drum will be broadcasting live from Cannes and London, in front of an intimate audience in both locations. The engaging show will draw together top creative leaders, to set the scene for the day ahead whilst discussing and debating hot industry topics (talk show styled). The broadcast will run through The Drum TV channel, making it accessible to our 1.4 million global audience, and will be available on-demand.\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-08T08:21:00+00:00","is_published":true,"id":"610","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"The Drum Daily - Breakfast show","start_date":"2022-06-23T09:00:00+00:00","end_date":"2022-06-23T10:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

The Drum will be broadcasting live from Cannes and London, in front of an intimate audience in both locations. The engaging show will draw together top creative leaders, to set the scene for the day ahead whilst discussing and debating hot industry topics (talk show styled). The broadcast will run through The Drum TV channel, making it accessible to our 1.4 million global audience, and will be available on-demand. \",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-08T08:13:00+00:00","is_published":true,"id":"608","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"In action we trust \u2013 How modern marketing requires a new metric","start_date":"2022-06-23T09:00:00+00:00","end_date":"2022-06-23T10:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

We now know that Trust is now the ultimate make-or-break difference in a brand\u2019s success. Yet, trust has not found a place on most standard brand health dashboards. For many brands, sentiment and reputation serve as brand health indicators, but these metrics are no longer enough to navigate the complexities of today\u2019s world.\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"

Join Yannis Kotziagkiaouridis, Edelman's Global Chief Data & AI Officer, as he speaks with CMOs from some of the world\u2019s leading brands share how understanding the power\u2013and implications\u2013of trust can uncover valuable data and insights and unlock future growth potential. We'll explore the critical importance of measuring trust alongside sentiment and reputation and how they work together in this three-dimensional space.\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-09T14:41:00+00:00","is_published":true,"id":"618","partnersCount":1},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Creativity Room 101","start_date":"2022-06-23T09:00:00+00:00","end_date":"2022-06-23T10:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

What are the things in the industry right now that our best creatives would cast into the fiery depths of hell if given half the chance? We'll ask them. Our panel of creative directors will each bring in a physical object as a representation of an industry trend that they'd sooner see the back of, and we'll consign one to the dustbin of history.\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-01T09:19:00+00:00","is_published":true,"id":"589","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Driving interest and engagement in the attention economy","start_date":"2022-06-23T09:00:00+00:00","end_date":"2022-06-23T10:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

Attention builds brands. To gain this attention, brands must keep their marketing and branding efforts consistent and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity and strategy. However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer\u2019s attention.\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"

Live from Cannes, this event will bring brand and industry leaders together for an in-depth discussion surrounding why brands must find more creative and imaginative ways to engage their audiences, and what solutions they have at their disposal to achieve this in the ever-more important 'attention economy'.\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-07T10:06:00+00:00","is_published":true,"id":"595","partnersCount":1},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Brand builders, it\u2019s your time to shine","start_date":"2022-06-23T10:00:00+00:00","end_date":"2022-06-23T11:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

Location: Reddit Explorers Club at Intersection of Prom Robert Favre le Bret and Rue Buttura, Cannes B2B brand leaders, get ready for the spotlight. Brand building is now a strategic priority in the boardroom as CEOs increasingly recognise its value in accelerating growth and competitive advantage. This presents both new opportunities and risks for marketing \u2013 where balancing honesty, bravery, and integrity matters more than ever. Join us for an exclusive lunchtime launch of Transmission\u2019s new \u2018The State of B2B Brand Building\u2019 report, where we will discuss and debate the experiences, challenges, and priorities of 500+ B2B brand marketers worldwide. \",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\" This event will explore how B2B brands are performing today, the value of brand in the boardroom, and why a lack of creativity is damaging B2B brand success. We\u2019ll also discuss the rise of B2B purpose-washing and how to avoid it, as well as the importance of building a brand through your employees\u2019 eyes first. \"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-06T09:38:00+00:00","is_published":true,"id":"592","partnersCount":1},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Are you metaverse ready?","start_date":"2022-06-23T14:00:00+00:00","end_date":"2022-06-23T15:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Brands have no option but to figure out their metaverse strategy, however where do you even start? In this session we will help you unearth what the metaverse has to offer, and share advice on how you can achieve successful brand engagement when digital and physical worlds blend together.\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-06T09:45:00+00:00","is_published":true,"id":"593","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Ask me anything with Rankin","start_date":"2022-06-23T15:00:00+00:00","end_date":"2022-06-23T16:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Location: The Drum Arms in Cannes at Morrison\u2019s Lounge, 10 Rue Tesseire, Cannes \",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\" Live from Cannes, cultural provocateur and media rebel, RANKIN, joins Lynn Lester at The Drum Arms for what promises to be a lively, no-holds-barred session. Have you got a burning question for him? Join us and ask the one of the most opinionated professionals in the creative industry anything you want.\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-07T10:20:00+00:00","is_published":true,"id":"597","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Ask me anything with Rankin","start_date":"2022-06-23T15:00:00+00:00","end_date":"2022-06-23T16:00:00+00:00","link":null,"description":"{\"data\":[]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-07T10:28:00+00:00","is_published":true,"id":"598","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Ask me anything with Rankin","start_date":"2022-06-23T15:00:00+00:00","end_date":"2022-06-23T16:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Live from Cannes, cultural provocateur and media rebel, RANKIN, joins Lynn Lester at The Drum Arms for what promises to be a lively, no-holds-barred session. Have you got a burning question for him? Join us and ask the one of the most opinionated professionals in the creative industry anything you want.\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-07T10:19:00+00:00","is_published":true,"id":"596","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"The Drum Daily - Wrap up show","start_date":"2022-06-23T16:00:00+00:00","end_date":"2022-06-23T17:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Location: The Drum Arms in Cannes at Morrison\u2019s Lounge, 10 Rue Tesseire, Cannes \",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\" After a day of schmoozing with the creative glitterati of Cannes (and hopefully attending one of The Drum\u2019s awesome events), join Kenneth Hein, The Drum\u2019s US Editor, at The Wrap-up Show , where our special guests will tell us 3 things they\u2019ve learned about the festival that day.\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-08T08:33:00+00:00","is_published":true,"id":"615","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"The Drum Daily - Wrap up show","start_date":"2022-06-23T17:00:00+00:00","end_date":"2022-06-23T18:00:00+00:00","link":null,"description":"{\"data\":[]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-08T08:34:00+00:00","is_published":true,"id":"616","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"The Drum Daily - Wrap up show","start_date":"2022-06-23T17:00:00+00:00","end_date":"2022-06-23T18:00:00+00:00","link":null,"description":"{\"data\":[]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-08T08:31:00+00:00","is_published":true,"id":"614","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"The Chip Shop Awards Live Broadcast","start_date":"2022-06-23T17:30:00+00:00","end_date":"2022-06-23T19:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Hosted by The Drum\u2019s co-founder Gordon Young alongside our MD of events Lynn Lester, we\u2019re bringing this alternative award scheme - which celebrates unbridled creativity - to you live from London and Cannes*. From 6:30pm in London \/ 7.30pm in Cannes, we'll reveal who the winners are in categories such as best parody, best vandalism of an existing ad and best ad which really should run (that hasn't) to name a few. Join us in the studio audience in London \/ The Drum Arms in Cannes to see what creative ads have won the chip awards and vinegar this year.\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\" * The Drum Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards show with no rules and no boundaries meaning the possibilities are endless!*\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-07T14:16:00+00:00","is_published":true,"id":"606","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"The Chip Shop Awards Live Broadcast","start_date":"2022-06-23T17:30:00+00:00","end_date":"2022-06-23T17:30:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Hosted by The Drum\u2019s co-founder Gordon Young alongside our MD of events Lynn Lester, we\u2019re bringing this alternative award scheme - which celebrates unbridled creativity - to you live from London and Cannes*. From 6:30pm in London \/ 7.30pm in Cannes, we'll reveal who the winners are in categories such as best parody, best vandalism of an existing ad and best ad which really should run (that hasn't) to name a few. Join us in the studio audience in London \/ The Drum Arms in Cannes to see what creative ads have won the chip awards and vinegar this year.\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\" * The Drum Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards show with no rules and no boundaries meaning the possibilities are endless!*\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-07T14:18:00+00:00","is_published":true,"id":"607","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"The Chip Shop Awards Live Broadcast","start_date":"2022-06-23T17:30:00+00:00","end_date":"2022-06-23T19:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Hosted by The Drum\u2019s co-founder Gordon Young alongside our MD of events Lynn Lester, we\u2019re bringing this alternative award scheme - which celebrates unbridled creativity - to you live from London and Cannes. From 6:30pm in London \/ 7.30pm in Cannes, we'll reveal who the winners are in categories such as best parody, best vandalism of an existing ad and best ad which really should run (that hasn't) to name a few. Join us in the studio audience in London \/ The Drum Arms in Cannes to see what creative ads have won the chip awards and vinegar this year.\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\" * The Drum Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards show with no rules and no boundaries meaning the possibilities are endless!*\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-06-07T14:09:00+00:00","is_published":true,"id":"605","partnersCount":0}],"eventAttributes":{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"cannes-do","session_id":19,"title":"Creativity in advertising \u2013 Going beyond the 30 second ad spot","start_date":"2022-06-22T14:00:00+00:00","end_date":"2022-06-22T15:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\" Location: Palais des Festivals et des Congr\u00e8s, 1 Bd de la Croisette, 06400 Cannes, France TV streaming unlocks a world of creative possibilities for brands to look beyond the traditional 30-second TV spot and better reach customers through impactful storytelling experiences. Sit down with leaders from Roku, Kroger and Beam Suntory to learn how to take advantage of the future of TV ads and build tailored ads to amplify big moments in the marketing calendar.\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-05-30T15:44:00+00:00","is_published":true},"relatedEvents":null,"eventStatus":"upcoming","topicSelected":"all"}">