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It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and...

5 Instagram Facts Every Marketer Should Know

5 Instagram Facts Every Marketer Should Know

Instagram has become one of the leading social media platforms today. Many people are using this platform for establishing their brands and for promoting their products. Social...

Creativity in advertising – Going beyond the 30 second ad spot

Creativity in advertising – Going beyond the 30 second ad spot

The Drum will be broadcasting live from Cannes and London, in front of an intimate audience in both locations. The engaging show will draw together top creative leaders, to set...

Ready To Advertise In The Metaverse? (No, You’re Not) | AdExchanger

Ready To Advertise In The Metaverse? (No, You’re Not) | AdExchanger

How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it...

What is Concentrated Marketing? How to Use this Strategy?

What is Concentrated Marketing? How to Use this Strategy?

Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through...

Post-third-party cookies: Are publisher cohorts the answer? | Advertising | Campaign Asia

Post-third-party cookies: Are publisher cohorts the answer? | Advertising | Campaign Asia

With Google’s deprecation of third-party cookies now fast-approaching, and with Apple’s changes to its IDFA already in place, advertisers are quickly seeing the way they target...

The Inbound Marketing Funnel: How It Works

The Inbound Marketing Funnel: How It Works

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...

5 PPC Advertising Lessons From A B2B Growth Marketer

5 PPC Advertising Lessons From A B2B Growth Marketer

As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

It’s been nipping at its heels for some time now but advertising can no longer silo social media, by delegating its running to junior employees. And nor should it want to. As a...

How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...