Articles about advertising


How Digital Marketers Really Feel About Super Bowl Advertising

Last updated: 02/07/2021

The Super Bowl is the most insane, glorious moment in the world of advertising. Our industry throws a party, and the entire country is invited. There’s literally no other time...

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How Investing Makes for a Better Marketer

Last updated: 01/14/2021

I started investing at the end of 2019 but increased my time exponentially last year.  As I spent more and more time dissecting companies and the market, I realized I was...

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How to Keep Data Simple in 2021

Last updated: 01/07/2021

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data.  Too...

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How to Boost Employee Advocacy on Social Media

Last updated: 01/05/2021

Currently, many brands are struggling to prevent authenticity from being perceived as inauthentic due to the overuse of that word and many other buzzwords/superficial...

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What do we know about advertising time lengths?

Last updated: 12/25/2020

“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…” What an ad that was. It conjured the joy of deferred...

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The 5 Easy Steps To Measure Your Social Media Campaigns

Last updated: 12/02/2020

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . The 5 Easy Steps To Measure Your Social Media Campaigns Home » Blog...

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8 New Categories of Consumers Emerge During Covid-19

Last updated: 11/20/2020

Back in distant March and April, when the pandemic first clawed its way across the country, one brand after another lined up hastily produced spots reminding Americans that they...

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How Does AI Impact Email Marketing and Programmatic Email Advertising?

Last updated: 11/16/2020

Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your...

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The Biggest Mistakes Marketers Make With Target Audience

Last updated: 11/15/2020

Some marketers consider benchmarking and metrics tracking to be distractions—busy work that takes time away from just getting down to it. But for those who stray away from...

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What Is Adaptive Marketing and Why Is it Important?

Last updated: 10/27/2020

Mass media has always shaped marketing. The advent of broadcast TV not only gave brands greater scope for advertising than they’d ever seen, but it also allowed them to target...

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