Articles about advertising


Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

Last updated: 06/15/2021

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers...

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How to unleash the power of machine learning in digital marketing

Last updated: 03/29/2021

Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...

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How Digital Marketers Really Feel About Super Bowl Advertising

Last updated: 02/07/2021

The Super Bowl is the most insane, glorious moment in the world of advertising. Our industry throws a party, and the entire country is invited. There’s literally no other time...

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How Investing Makes for a Better Marketer

Last updated: 01/14/2021

I started investing at the end of 2019 but increased my time exponentially last year.  As I spent more and more time dissecting companies and the market, I realized I was...

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How to Keep Data Simple in 2021

Last updated: 01/07/2021

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data.  Too...

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How to Boost Employee Advocacy on Social Media

Last updated: 01/05/2021

Currently, many brands are struggling to prevent authenticity from being perceived as inauthentic due to the overuse of that word and many other buzzwords/superficial...

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What do we know about advertising time lengths?

Last updated: 12/25/2020

“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…” What an ad that was. It conjured the joy of deferred...

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The 5 Easy Steps To Measure Your Social Media Campaigns

Last updated: 12/02/2020

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . The 5 Easy Steps To Measure Your Social Media Campaigns Home » Blog...

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8 New Categories of Consumers Emerge During Covid-19

Last updated: 11/20/2020

Back in distant March and April, when the pandemic first clawed its way across the country, one brand after another lined up hastily produced spots reminding Americans that they...

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How Does AI Impact Email Marketing and Programmatic Email Advertising?

Last updated: 11/16/2020

Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your...

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