EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' by TOP CMO

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EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale'
In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? What makes the most effective Superbowl ad and how does social media compare?  #TOPCMO #Marketingpodcast #Marketing #mediaocean For more TOP CMO episodes, don’t forget to subscribe. Website : https://topagency.com/top-cmo LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
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EP 10: Joe Cohen, AXIS Capital - 'Insuring Simplicity'
Joe Cohen, CMO of AXIS Capital talks about keeping the message simple and breaking through a jargon heavy industry. Great insights from a thought leader in the financial space who used to have a surprising occupation.  #TOPCMO #Marketingpodcast #Marketing #Axis For more TOP CMO episodes, don’t forget to subscribe. Website : https://topagency.com/top-cmo LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
47:14
EP 9: Joanne Gilhooley, Adarma Security - 'Securing Vision'
Today we are speaking to Joanne Gilhooley, CMO of Adarma Security, the UK’s largest independent cyber threat management company. Agility within Marketing, internal communication, value alignment, how important are these aspect to marketing and being a great CMO? How do we translate data and insights into action? Let's find out, on this episode of TOP CMO.  #TOPCMO #Adarma #Marketing For more TOP CMO episodes, don’t forget to subscribe. Website : https://topagency.com/top-cmo LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan #topcmo #marketing #business
36:46
EP 8: Cindy White, Mitek - 'The Power of Persona'
In this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions.  A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.  For more TOP CMO episodes, don’t forget to subscribe. Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan #topcmo #marketing #business
34:09
EP 7: Genefa Murphy, Five 9 - 'Bringing True Value'
In todays episode Ben speaks with Genefa Murphy, CMO at Five 9, the leading provider of cloud contact center software.  Genefa, an experienced Marketer, prior to Five9, held various global roles across products, marketing, enablement and communications at Hewlett Packard Enterprise and HP. Ben and Genefa discuss the relationship between Sales and Marketing and how that affects both departments. Designing the ideal customer is also up for discussion and how Genefa defines Five 9's target clients. Also discussed is the attempted acquisition by Zoom of nearly $15 billion and how their customers took the news.  For more TOP CMO episodes, don’t forget to subscribe. Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
46:44
EP 6 : Melissa Puls, Ivanti
In this episode Ben speaks to CMO Melissa Puls from Ivanti, the automation platform that makes every IT connection smarter and secure across devices, infrastructure and people to deliver personalized employee experiences. Melissa brings decades of experience to Ivanti with a strong track record of fuelling growth through a customer-centric approach and integrating marketing strategies for acquired companies. She was most recently senior vice president and CMO at Avid. Prior to this role, Melissa also held CMO and marketing leadership positions with Optanix, Progress, Iron Mountain and Infor. Ben & Melissa discuss what happens when you start as a CMO in a new company and during a significant acquisition. Brand overhauling is also on the discussion and both Ben and Melissa delve into how rebranding affects companies for better and worse.  For more TOP CMO episodes, don’t forget to subscribe. Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
45:10
EP 5 : David Siegel, Meetup
In this episode, Ben chats with David Siegel, the marketing-forward CEO of Meetup -- that’s the popular events platform that helps people around the world organize online groups and facilitate local events.In this "can't miss" episode,  David shares how Meetup responded with a bold and unprecedented "pivot" when the pandemic totally disrupted their business and why the company continued to invest in marketing even when the naysayers said otherwise. Ben and David also discuss the future of events around the world, the three surprising changes you'll see on the Meetup platform in the coming year, and the underrated power of "energy transfer" as a critical skill for marketing leaders. For more TOP CMO episodes, don’t forget to subscribe. Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
38:24
EP 4 : Neil Stephenson, Fanfinders
In this episode, Ben chats with Neil Stephenson, co-founder and CMO of Fanfinders — the company that operates Your Baby Club, the world’s largest community of new baby parents with more than 2 million members in the UK and U.S. Neil covers the power of niche marketing, practical strategies for effective performance marketing to niche groups, and how to adjust your messaging to effectively target different audience segments. Ben and Neil also discuss the optimization of user acquisition and how to sustain a brand’s growth over time through content marketing. If you want to make your digital marketing 10x more effective, this is the episode you can’t miss. For more TOP CMO episodes, don’t forget to subscribe. Follow Ben Kaplan here: Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
34:03
EP 3 : Louise Barber, DHL
In this episode, Ben chats with Louise Barber of DHL supply chain — she’s the expert marketer who learned how to deploy the power of customer-centered marketing in the "unsexy" turned "sexy" logistics industry. Louise covers the importance of truly listening to your customer as a marketing input, building bridges between sales and marketing, and the role of having the right talent in a marketing organization structure. Ben and Louise also talk about how her marketing focus shifted over the course of pandemic and marketing lessons to be learned for others in highly affected industries such as logistics. For more TOP CMO episodes, don’t forget to subscribe. Follow Ben Kaplan here: Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
30:32
EP 2 : Andy Cunningham, Apple
In this episode, Ben chats with Andy Cunningham of Cunningham Collective — she's the marketing and brand strategist who helped Steve Jobs launch the original Apple Macintosh. She’s also the author of Get to AHA!:  Discover Your Positioning DNA and Dominate Your Competition. Andy covers the genius of Steve Jobs, how to work with a marketing-driven CEO, and Apple's unique marketing approach including how we can learn from it. Ben and Andy also talk about the importance of brand positioning and the three different types of companies -- mothers, mechanics and missionaries -- and how this type of strategic thinking can help to your company’s marketing planning and ultimate growth. For more TOP CMO episodes, don’t forget to subscribe: Follow Ben Kaplan here: Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan
23:49
EP 1 : Gene Foca, Getty Images
In this episode, Ben is chatting with Gene Foca, CMO of Getty Images — that’s the multi-billion dollar visual image company that helps media outlets, creatives, and corporations access more than 400 million pieces of visual content. Gene covers his approach to marketing, how his time in Amazon influenced his approach in managing teams and his vision on the value that Getty offers.Ben and Gene talks the importance of identifying customers with the biggest growth potential and deploy an enterprise sales and marketing strategy to size up the relationship. For more TOP CMO episodes, don’t forget to subscribe.Follow Ben Kaplan here - Website : https://www.benkaplan.com/ Instagram : https://instagram.com/benjaminkaplan Twitter : https://twitter.com/benjaminkaplan Facebook : https://www.facebook.com/benjaminkaplan Linkdn : https://www.linkedin.com/in/kaplanben
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