Your Digital Marketing News with #MarketingFOMO ???? [Apr 3, 2023]

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AI-Generated Content is the New Floor Rand Fishkin The core problem with content created by large language model (LLM) outputs is that it’s so cheap, so accessible, and so ubiquitous—it’s not merely table stakes; AI content is the new floor.

How much should you budget for content? Julia McCoy Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.

BuzzFeed Is Quietly Publishing Whole AI-Generated Articles, Not Just Quizzes Noor Al-Sibai, Jon Christian BuzzFeed started publishing fully AI-generated articles that are produced by non-editorial staff — and they sound a lot like the content mill model that they had promised to avoid.

Facebook Users in the EU Will No Longer Have to Suffer From Targeted In-App Ads Nikki Main EU Facebook and Instagram users will have the option to opt out of some targeted advertisements on the apps starting this week.

Twitter Publishes its Tweet Ranking Algorithm Data on GitHub, Providing More Transparency in Process Andrew Hutchinson Twitter has published its recommendation algorithm code on GitHub for everyone to see, while it’s also posted a new overview of how its tweet recommendation algorithm works.

As its future hangs in the balance, TikTok tries to keep advertisers on its side Krystal Scanlon The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it.

Creating high-quality SEO content with a strong content brief is hard enough. Creating high-quality content from a half-baked or incomplete content brief is nearly impossible. That’s why we’re saving you time—and several headaches—with our definitive content brief template and step-by-step guide.

China e-commerce giant Alibaba outlines future strategy Zen Soo Top executives of Chinese e-commerce and financial giant Alibaba say it plans to spin off some of its sprawling e-commerce and finance empire as independent businesses to make them more flexible and maximize their value

Event tracking in Google Analytics 4: What marketers need to know Tim Jensen An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.

Google Currently Looking Into AMP Support in GA4 Barry Schwartz Google Analytics 4 does not support tracking AMP pages. Google's Ads Liaison, Ginny Marvin, said that Google is "currently looking into it and will share an update as soon as we have one."

Google Currently Looking Into AMP Support in GA4 Barry Schwartz Google Analytics 4 does not support tracking AMP pages. Google's Ads Liaison, Ginny Marvin, said that Google is "currently looking into it and will share an update as soon as we have one."

​​Five New Ways To Verify Info With Google Search ​“We’re launching a feature called Perspectives. This carousel will appear below Top Stories and showcase insights from a range of journalists, experts, and other relevant voices on the topic you’re searching for.”

AI Prompts: Using the 5Ws & The H and A Free Generator for Digital Marketing & SEO in Google Sheets Aleyda Solis ​Learn about the characteristics of good AI prompts, along with examples of how to use the 5Ws and the H to effectively write them, and get an easy to use AI prompts generator in Google Sheet for Digital Marketing and SEO.