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The challenges email marketers face in 2018 and how to overcome them

The challenges email marketers face in 2018 and how to overcome them

The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of...

9 Web Design Trends That Will Change The Way You Interact Online

9 Web Design Trends That Will Change The Way You Interact Online

Making predictions about web design trends is not an exact science, but neither is design itself – so what’s wrong with a little creative conjecturing about 2018. 2017 saw a...

Making website speed and performance part of your SEO routine

Making website speed and performance part of your SEO routine

Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the...

10 Projects to Improve Your Design Skills

10 Projects to Improve Your Design Skills

Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. After all, the skills needed to be an...

How to build a stronger, more effective PPC team

How to build a stronger, more effective PPC team

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and...

9 B2B Content Marketing Musts for 2018 | Baer Facts

9 B2B Content Marketing Musts for 2018 | Baer Facts

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100...

The 10 Laws of Content Marketing Mastery

The 10 Laws of Content Marketing Mastery

Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different...

Successful digital marketers possess these 3 traits. Do you?

Successful digital marketers possess these 3 traits. Do you?

When you think of traits successful digital marketing employees possess, what comes to mind? Maybe they are hard workers, pay attention to detail and are determined. Or they...

How Does Facebook Stories Stack Up to Snapchat?

How Does Facebook Stories Stack Up to Snapchat?

If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and...

The new advertising industrial complex is here -- for now

The new advertising industrial complex is here -- for now

Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad year. The poster child for this decline is traditional...

Technical SEO in the age of semantic search and Google

Technical SEO in the age of semantic search and Google

“If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the...

Case study: On-page + off-page SEO working together = success

Case study: On-page + off-page SEO working together = success

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work...