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Five Steps to Using Employee Advocacy to Drive Brand Engagement

Five Steps to Using Employee Advocacy to Drive Brand Engagement

Enterprises are investing 11% of revenues into marketing, according to Gartner's 2017-2018 CMO Spend Survey; that's down after three consecutive years of increases. With budgets...

The rise of passive opt outs: Four ways to boost engagement - Marketing Land

The rise of passive opt outs: Four ways to boost engagement - Marketing Land

In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top priority for 2018. Obviously, we know email...

Facebook's removal of third-party targeting data: what we know - Marketing Land

Facebook's removal of third-party targeting data: what we know - Marketing Land

Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways in which...

3 Crucial Metrics to Measure When You Advertise In 2018

3 Crucial Metrics to Measure When You Advertise In 2018

The new opportunities in the digital marketing space are reserved for the nimblest entrants. As leader of a business that relies on generating leads and sales online, your role...

How to Create Relevant and Engaging SEO Reports - Next Level

How to Create Relevant and Engaging SEO Reports - Next Level

Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your...

What’s the deal with Digital Marketing? -
 A bite-sized guide for the non-marketer

What’s the deal with Digital Marketing? - A bite-sized guide for the non-marketer

So what’s the deal with digital marketing, anyway? Alright, so bear with me here as some of this might be redundant. What I’m attempting to do here is to give an overview of...

Top 15 Tools That Will Help You Create Better Content

Top 15 Tools That Will Help You Create Better Content

On top of the exhaustive amount of content research you need to conduct, you also have to spend hours – if not days – into developing and polishing the content itself. Having...

The Shift That Is Changing The Way Brands Deliver Digital Campaigns

The Shift That Is Changing The Way Brands Deliver Digital Campaigns

In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed from a brilliant YouTube video...

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data Types of Charts to Use for Your Data Column Chart Bullet Chart Heat Map You and I sift through a lot...

International SEO: How to Optimize Your Website for Other Countries

International SEO: How to Optimize Your Website for Other Countries

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. There...

Social media in 2018: Time to grow up or get out

Social media in 2018: Time to grow up or get out

It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is...

Local SEO in 2018: 12 Tips to Build Local Engagement

Local SEO in 2018: 12 Tips to Build Local Engagement

This year, local businesses need to step up their game to get online visibility. Competition in the local SERPs is getting more difficult and “your website doesn’t matter”...