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Google LaMDA: How Language Model For Dialogue Applications Work

Google LaMDA: How Language Model For Dialogue Applications Work

Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google has...

5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work

5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work

B2B marketing has a content problem: there’s more of it all the time… and the people we actually want reading it have started tuning it all out. We can’t exactly stop the...

Google: Alt Text Only A Factor For Image Search

Google: Alt Text Only A Factor For Image Search

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate John...

YouTube Launching 5 New Features For Livestreams

YouTube Launching 5 New Features For Livestreams

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a...

What is Cornerstone Content - Meaning and Definition

What is Cornerstone Content - Meaning and Definition

Cornerstone content is essential to your website’s performance. Without it, you’ll experience less traffic, fewer inbound links and lower search rankings. The culmination of...

Where Should You Focus Customer Experience Management Efforts?

Where Should You Focus Customer Experience Management Efforts?

I’ve been thinking about pizza all day, so I decide to order one for dinner. I pick a well-regarded new restaurant to try, pull out my phone, search for the app, walk through...

Data-driven attribution: How to think about Google's default attribution model

Data-driven attribution: How to think about Google's default attribution model

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a...

Planning Vs. Reality - 5 Typical Ecommerce Positioning Challenges - DigitalMarketer

Planning Vs. Reality - 5 Typical Ecommerce Positioning Challenges - DigitalMarketer

Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. You know exactly...

The Importance of Positive Emotional Connections With Customers

The Importance of Positive Emotional Connections With Customers

Today’s customers want to be satisfied, that’s true. But there’s something else they crave even more: emotional connection. Customers are more likely to be loyal to a brand if...

9 Tactics Brands Can Learn From Instagram Celebrities

9 Tactics Brands Can Learn From Instagram Celebrities

Strategy 9 Tactics Brands Can Learn From Instagram Celebrities It’s hard to deny that celebs are good at social. But why is that? Here are 9 tried and true tactics that brands...

How to use your Instagram bio to get more clicks

How to use your Instagram bio to get more clicks

Historically, Instagramdoesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a clickable link on Instagram. While...

Seize the digital marketing opportunity of the Workday Consumer

Seize the digital marketing opportunity of the Workday Consumer

The consumer journey has been permanently changed by the blending of work and personal lives, yet many brands risk being caught on digital marketing autopilot. We explore the...