Articles about digital marketing


How to Apply a Test and Learn Approach to Your Digital Marketing

Last updated: 07/09/2020

A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into...

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3 Key Ways Live Streaming Video Has Come Through in the Clutch

Last updated: 07/06/2020

We're only halfway through 2020, yet we've already endured a crisis that even the best-prepared businesses couldn’t have seen coming. Though amid all this unexpected disruption,...

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Putting Together a Post COVID-19 Digital Marketing Action Plan

Last updated: 07/05/2020

The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures...

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Why You Need Both SEO and Content Marketing for a Successful Website

Last updated: 07/04/2020

So you want to know how SEO and Content Marketing are linked?  How did you stumble upon this article ? And this article appeared in your search results… That’s the finished...

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Digital Marketing KPIs: What They Are Why They Matter

Last updated: 07/03/2020

KPIs or Key Performance Indicators quantifiable goals that help you measure and track your success. KPIs help you and your team set exceptions and prove the effectiveness of...

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8 Ways to Amplify Content to Reach Your Target Market

Last updated: 07/01/2020

Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital...

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Last updated: 06/30/2020

Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event...

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How Digital Marketing Helps Your Business Grow

Last updated: 06/29/2020

In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post,...

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Is Your Website Helping You Grow Your Business in 2020?

Last updated: 06/29/2020

How has the recent crisis changed the way you go to market? What role does your website have in your business’s future growth? For many businesses, their websites have not been...

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14 Experts Share Top Link Building Tactics For 2020

Last updated: 06/28/2020

Link building is a practiced art that has evolved over the years. There are dozens of methods to acquire links, yet they all revolve around universal ideas and principles that...

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