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10 Copywriting Mistakes That Dilute & Weaken Your Messaging

10 Copywriting Mistakes That Dilute & Weaken Your Messaging

You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take...

Why Great Leadership Starts With Open Hearted Conversations

Why Great Leadership Starts With Open Hearted Conversations

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the female startup club, hosted by dune Roen, and brought to you by the HubSpot...

Why marketers have a love-hate relationship with complexity

Why marketers have a love-hate relationship with complexity

Henk-jan ter Brugge is director, global digital marketing & e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam.  So how did you wind up in marketing? What...

Feeling Stuck or Burned Out? Get a Fresh Start

Feeling Stuck or Burned Out? Get a Fresh Start

Frustration and burnout at work are real experiences that can impact happiness, performance, and business growth. Among the chief causes are: These are just the sort of things...

Resetting E-Commerce Expectations

Resetting E-Commerce Expectations

E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising -...

Why 100% indexing isn't possible, and why that's OK

Why 100% indexing isn't possible, and why that's OK

When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus...

TOP 10 AI MARKETING TOOLS YOU SHOULD USE

TOP 10 AI MARKETING TOOLS YOU SHOULD USE

Crunch Hype CrunchHype is a free Digital Marketing Site. The main goal of this site is to provide quality tutorials, tips, courses, tools and other resources that allows anyone...

How and why marketers are revisiting PPC campaign organization

How and why marketers are revisiting PPC campaign organization

Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have...

5 Steps for B2B success: Step 2–Implement ecommerce

5 Steps for B2B success: Step 2–Implement ecommerce

After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind your strategy, essentially, launch the site...

What Are the Best Tools for Storytelling With Data Visualization?

What Are the Best Tools for Storytelling With Data Visualization?

Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to...

Here’s how digital payments are rapidly changing the fintech space

Here’s how digital payments are rapidly changing the fintech space

The fintech industry has made huge leaps forward in powering cashless and digital payments around the world. Nowadays, pretty much anywhere you are, from a village square to a...

Managing the unpredictable: Getting marketing, sales and operations aligned

Managing the unpredictable: Getting marketing, sales and operations aligned

This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on...