Henk-jan ter Brugge is director, global digital marketing & e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. So how did you wind up in marketing? What...
12/07/2024
Frustration and burnout at work are real experiences that can impact happiness, performance, and business growth. Among the chief causes are: These are just the sort of things...
09/21/2024
E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising -...
09/18/2024
When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus...
08/28/2024
Crunch Hype CrunchHype is a free Digital Marketing Site. The main goal of this site is to provide quality tutorials, tips, courses, tools and other resources that allows anyone...
06/26/2024
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have...
06/09/2024
After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind your strategy, essentially, launch the site...
06/07/2024
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to...
06/01/2024
The fintech industry has made huge leaps forward in powering cashless and digital payments around the world. Nowadays, pretty much anywhere you are, from a village square to a...
05/24/2024
This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on...
05/16/2024
Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer...
04/28/2024
Manufacturers have been relatively slow in adopting B2B ecommerce, especially when compared to direct-to-consumer retailers. For many, the return on investment didn’t seem...
04/28/2024