Here's How Hewlett Packard is Using B2C Techniques to Build a Classic B2B Strategy

B2B and B2C marketing strategies are often quite different. However, Hewlett Packard (HP) is bucking the trend with an innovative B2B multichannel marketing strategy. After graduating with electrical engineering degrees from Stamford University in 1935, William Hewlett and David Packard started HP in a garage in Palo Alto. Rumor has it the partners tossed a coin to decide in which order their names would form the company moniker. The company found its first success when the partners invented ...