Last updated: 03/02/2021
Over the past year, businesses have been repeatedly forced to pivot in reaction to market dynamics, and those who couldn't were hit hardest of all. My company's entire business...
Last updated: 03/02/2021
For businesses, this massive workforce shift brings up important questions about compensation. Does a remote job justify a lower salary than a position that requires being in...
Last updated: 02/24/2021
When I think of Thomas Edison ruling out 9,999 ways to get a light bulb to work before arriving at the ten-thousandth one that did, I am reminded of the expression that genius...
Last updated: 02/24/2021
As I have been reflecting on the year of 2020, one of the things I am proudest of as a CEO has been ThirdLove's ability to maintain a positive company culture. In fact, I would...
Last updated: 02/18/2021
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Last updated: 02/18/2021
When the pandemic made landfall on the continent in March 2020, nobody could have predicted the impact it would have on the role of advertising. Suddenly consumers were no...
Last updated: 02/16/2021
Judann Pollack But no matter how they are achieving it, one thing is for certain: As the industry continues to seek out ways to do more with less, there is potential for even...
Last updated: 02/16/2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to...
Last updated: 02/16/2021
Social media is all about the content. But if you don’t do social media content creation right, you are bound to fail. Marketers often question: Why is my engagement low? How...
Last updated: 02/12/2021
You could have the best product in the world, but if your pricing doesn't make sense in the context of what customers are used to paying, you're going to have a hard time...