Articles about marketing


63% of Small Businesses Say Automation Helped Them Endure COVID Pandemic

Last updated: 05/12/2021

Automation is helping businesses get through the ongoing challenges of the Covid-19 pandemic. 2 out of 3 workers say automation has helped them be more productive. 65% of...

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How To Succeed In Transitioning A Family Business To The Next Generation

Last updated: 05/09/2021

Over the past 40 years, the information technology industry has seen the rise of telecom, the boom and bust of the dot-com bubble, and the financial sector implosion during the...

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Why You Should Hire a Smaller Digital Marketing Agency

Last updated: 05/07/2021

In the last two years, major companies are beginning to work closely with smaller digital marketing brands in the evolving areas of influencer marketing. The growing demand for...

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How to Relate to Your Audience with Empathy in Content Marketing

Last updated: 05/07/2021

Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a...

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B2B Content Marketing: 10 Tips to Level Up Your Writing Skills

Last updated: 05/03/2021

What is the biggest challenge a writer faces?  Well, by “nothing,” I mean a blank white screen and a blinking cursor.  It mocks you with its unlimited potential. It fills you...

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5 Digital Marketing Trends For Your Business In 2021

Last updated: 05/02/2021

In the 21 century, technology has revolutionized our lives and is undergoing a process of continual development and acceleration. The landscape of the Internet, in particular,...

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Is Content Marketing Becoming the New SEO?

Last updated: 05/01/2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then,...

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Inbound Marketing Strategies Using Social Media

Last updated: 05/01/2021

Mass marketing techniques are no longer as effective as they used to be. Pop-up ads and hard sells are more likely to annoy consumers than attract them. Nowadays, people like to...

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6 Tips on Running a Successful Influencer Marketing Campaign in 2021

Last updated: 04/30/2021

Social media influencers are the celebrities of the 21st century. While traditional celebrities may have millions of fans and followers on social media, their word doesn't hold...

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Why Marketers Are Suffering From Bad Content

Last updated: 04/29/2021

Content marketing is one of the dominant strategies in the modern digital marketing world. That’s partially due to its accessibility (since anyone can write and publish content...

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