Last updated: 12/01/2020
This Small Business Saturday, we’re helping small business owners navigate what kind of business to launch, how to write a business plan, and how to set up a workspace that...
Last updated: 11/27/2020
I met the wife of a crew member for the first time at his funeral. When I introduced myself, I could tell she was glad I came. I meant well. I was trying to say he was a...
Last updated: 11/25/2020
High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and...
Last updated: 11/25/2020
How to Convert a Stranger Into a Loyal Client Creating loyal customers means there has to be some sort of reward for them. Loyal customers need a reason to come back and to...
Last updated: 11/25/2020
Effective marketing is the key to make your brand a success in the cut-throat competitive market. Marketers tackle creative demands, channel decisions, promotions, budget...
Last updated: 11/24/2020
When COVID-19 began to take hold in March, small businesses were among the first to feel the effects. Many, however, were quick to find that the flexibility of being a small...
Last updated: 11/22/2020
How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event...
Last updated: 11/18/2020
Law 5 Email Marketing Tips to Help You Make the Most of Your Marketing Budget In our modern world, over 306 billion emails get sent each day. This constant email traffic creates...
Last updated: 11/14/2020
The most common mistake entrepreneurs make is that they get hung up on how they're going to do something. They then hit a roadblock when they realize they don't have the...
Last updated: 11/12/2020
The idea of "The Brand Called You" was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, "We are CEOs of our own...
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