Articles about marketing


Three workspace attributes that improve employee productivity

Last updated: 12/01/2020

This Small Business Saturday, we’re helping small business owners navigate what kind of business to launch, how to write a business plan, and how to set up a workspace that...

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People Who Avoid These 5 Common Phrases Have Extremely High Emotional Intelligence

Last updated: 11/27/2020

I met the wife of a crew member for the first time at his funeral. When I introduced myself, I could tell she was glad I came. I meant well. I was trying to say he was a...

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How to Do Inclusive Content That Helps Your Audience and Business

Last updated: 11/25/2020

High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and...

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How to Convert a Stranger Into a Loyal Client

Last updated: 11/25/2020

How to Convert a Stranger Into a Loyal Client Creating loyal customers means there has to be some sort of reward for them.  Loyal customers need a reason to come back and to...

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How can you create a B2B content marketing strategy?

Last updated: 11/25/2020

Effective marketing is the key to make your brand a success in the cut-throat competitive market. Marketers tackle creative demands, channel decisions, promotions, budget...

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7 ways technology is helping small businesses during COVID-19

Last updated: 11/24/2020

When COVID-19 began to take hold in March, small businesses were among the first to feel the effects. Many, however, were quick to find that the flexibility of being a small...

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How Can Strategic Marketing Help You Grow Your Organization in 2021?

Last updated: 11/22/2020

How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event...

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5 Email Marketing Tips to Help You Make the Most of Your Marketing Budget

Last updated: 11/18/2020

Law 5 Email Marketing Tips to Help You Make the Most of Your Marketing Budget In our modern world, over 306 billion emails get sent each day. This constant email traffic creates...

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The Mindset That is Changing the Future of Work

Last updated: 11/14/2020

The most common mistake entrepreneurs make is that they get hung up on how they're going to do something. They then hit a roadblock when they realize they don't have the...

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5 Fresh Content Ideas for Your Personal Brand

Last updated: 11/12/2020

The idea of "The Brand Called You" was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, "We are CEOs of our own...

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