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DOJ Files Second Antitrust Suit Against Google, Seeks to Break Up Its Ad Business

DOJ Files Second Antitrust Suit Against Google, Seeks to Break Up Its Ad Business

The U.S. Justice Department on Tuesday filed its second antitrust lawsuit against Google in just over two years. It's the latest sign that the U.S. government is not backing...

This day in search marketing history: February 2

This day in search marketing history: February 2

In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first...

This day in search marketing history: February 7

This day in search marketing history: February 7

In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and...

This day in search marketing history: February 12

This day in search marketing history: February 12

In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by...

The Royal Rumble Is On For Who Wins Contextual Advertising | AdExchanger

The Royal Rumble Is On For Who Wins Contextual Advertising | AdExchanger

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting...

How to Create an Effective Online Marketing Strategy with @PeterLeshaw #vcbuzz

How to Create an Effective Online Marketing Strategy with @PeterLeshaw #vcbuzz

Q1 How did you become a digital marketer? Share your career story! Back in ‘97 attending @FAU and working as a PC tech consultant with @jlaratro, I was offered a job to...