ASI Certification - BASI - MASI - Promotional Products & Specialty Marketing | ASI Central - Education

Recertification
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
BASI (Bachelor of Advertising Specialty Information)
BASI certification courses serve as a solid foundation for all ASI distributors, suppliers and decorators. The BASI curriculum arms them with the fundamental knowledge they need to thoroughly understand and navigate the promotional products marketplace profitably, and develop solid relationships with their colleagues that will help them prosper in the industry.
Recognition and Benefits
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll:
Be invited to attend exclusive interactive webinars with ASI President and CEO Timothy Andrews and other ASI executives
Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
Receive a BASI certificate for display
Get access to a Self-Promotion Kit, with the BASI logo, press release template and more
Receive recognition of your BASI certification in ASI publications
Be among tens of thousands of industry professionals who are continually investing in themselves and their careers
Recertification
To keep your BASI certification current, you must complete an additional 25 points every three years after your initial certification or recertification date. For complete recertification requirements, click here .
BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests $1.3 million annually to educate its members, covers the estimated annual cost of $100,000 to support this marketing certification program.
What our members are saying
"My experience with the ASI Certification Program has been great. The best part is that the majority of the classes can be taken online and at your own pace. I've been with Premier Sales for over four years now, and have learned more in my BASI classes than I have in my four years of working in the industry. I would recommend that distributors work toward their BASI/MASI certification."
Anthony Bartolone, BASI, Sales Manager, Premier Sales and Marketing
Recertification
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
MASI (Master of Advertising Specialty Information)
MASI certification courses provide ASI distributors, suppliers and decorators with advanced knowledge of the advertising specialty industry. MASI holders are recognized as the true industry experts who've cultivated profitable and collaborative relationships with distributors and suppliers. This designation is a testament to their contributions to the advertising specialty industry.
Recognition and Benefits
With your MASI certification, you become part of a special group of industry professionals who are recognized for their achievements. When you achieve your certification, you'll:
Be invited to attend exclusive interactive webinars with ASI President and CEO Timothy Andrews and other ASI executives
Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
Receive a MASI certificate for display
Get access to a Self-Promotion Kit, with the MASI logo, press release template and more
Receive recognition of your MASI certification in ASI publications
Be among tens of thousands of industry professionals who are continually investing in themselves and their careers
Recertification
To keep your MASI certification current, you must complete an additional 25 points every three years after your initial certification or recertification date. For complete recertification requirements, click here .
MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests $1.3 million annually to educate its members, covers the estimated annual cost of $100,000 to support this certification program.
What our members are saying
"My experience with the ASI Certification Program has been great. The best part is that the majority of the classes can be taken online and at your own pace. I've learned a lot in my BASI/MASI classes to apply in my company. I would recommend that distributors work toward their BASI/MASI certification."
Errol Niamut, MASI, Managing Director, Universal Business Solutions N.V.
MASI
Congratulations on earning your BASI or MASI designation, which recognizes you as a true industry professional who’s dedicated to the advertising specialty industry! To maintain your certification, you must recertify by continuing your professional development efforts. By taking additional courses live and online, you ensure that you’re keeping current with industry trends and best practices. ASI offers you free courses in a variety of subject-matter tracks, including sales, marketing, social media marketing, wearables and decoration, hands-on technology, and more.
To keep your ASI certification current, you must complete 25 points every three years after your initial BASI, or every three years after your initial MASI certification or recertification date. You don’t need to pass any additional exams as part of your recertification process. You can earn your points through:
Attending live courses at ASI Shows, ASI Roadshows and other events and industry classes
Taking courses online at ASI University
After you've completed your 25 additional points, fill out our Recertification Form: Please submit your information below and a member of the ASI Education Team will review your transcript and then authorize your recertification. You will receive a new BASI/MASI certificate if you have successfully completed all recertification requirements.
Recertification Form
How much does it cost to get certified?
How do I get started?
Participation in the Advertising Specialty Institute Certification Program is user-friendly and easy. All live and online courses are automatically tracked electronically via our proprietary digital campus , so you can easily access your transcript and remaining course requirements. You can begin the program immediately by taking online courses at ASI University . If you have any questions about logging into the ASI University, please e-mail the ASI Education team at asieducation@asicentral.com .
How do I submit my transcript of past courses I've taken, to receive credit toward my BASI/MASI certification?
E-mail your transcript or course information to asieducation@asicentral.com . Each transcript will be individually reviewed, and points eligible for transfer will be reflected in your BASI or MASI transcript. In the rare event that courses completed aren't eligible for transfer, a member of the ASI Education department will contact you.
Can I get BASI/MASI credit for non-ASI events or for industry participation/service?
Yes! The ASI Certification Program accepts courses completed at major industry events or regional association conferences. To request BASI/MASI credit for your participation in educational sessions at non-ASI industry events, click here for the appropriate form; please fill out the form and e-mail to asieducation@asicentral.com or fax to (215) 953-3107.
Industry participation or service options include serving on ASI boards, developing and presenting pre-approved courses for ASI Show events, and participating in industry research and panels. Click here for ASI’s Industry Participation form, which you can fill out and e-mail to asieducation@asicentral.com or fax to (215) 953-3107.
Each credit request will be individually reviewed, and points eligible for transfer will be reflected in your transcript. In the rare event that courses completed aren’t eligible for transfer, a member of the ASI Education department will contact you.
Once I've received my BASI or MASI certification, how do I keep it current?
To keep your BASI or MASI certification current, you must complete an additional 25 points every three years (five years for MASI recertification) after your initial certification or recertification date. For complete recertification requirements, click here .
I've finished taking a course in the ASI University. How do I know this credit has been added to my transcript?
You can view your course status on the “My Training” page that lists all the online classes, as well as in your transcript.
How much does it cost to get certified?
It's free for ASI members to get BASI- or MASI-certified. ASI, which invests $1.3 million annually to educate its members, covers the estimated annual cost of $100,000 to support this certification program.
Call For Presentations
Do you have what it takes to be a top-notch industry educator? Are you always striving to push the ad specialty industry forward? Do you have a passion for sales, marketing or business management? Are you an industry consultant or skilled ASI distributor, supplier or decorator? If so, the ASI Education team is looking for you!
We’re looking for speakers who can deliver compelling educational presentations on the most effective tools and techniques used in business today. We want you if you’re a thought-provoking sales, marketing or business-building guru who’s eager to showcase your talents at the ASI Shows. This is a priceless opportunity to brand yourself as an expert in your field – and also gain amazing networking opportunities to grow your career and your bottom line. Note that all presentations must be solely educational in nature; self-promotional presentations will not be considered. Also, all material must be original; otherwise, sources must be referenced.
Please note that we only accept proposals in the spring; these will be considered for use in the following year.
Call for Presentations Form