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How to maintain customer relationships

How to maintain customer relationships

Milford Companies is a full-service oil and gas industry solutions provider in Midland, Texas, that serves customers across the country, and it knows how to maintain customer...

8 Strategies for Selling to Millennial & Gen Z Buyers / PromoJournal - Taylor's Take

8 Strategies for Selling to Millennial & Gen Z Buyers / PromoJournal - Taylor's Take

Are you maximizing success with this influential group? It’s no secret that Millennial and Gen Z age groups have had an increasingly dominant presence in the market. In fact,...

Everyone Has Reusable Drinkware – Now What?

Everyone Has Reusable Drinkware – Now What?

As the drinkware market becomes saturated, it’s crucial to inspire end-users to keep and use their branded water bottles time and again. When that branded drinkware given out...

How to Choose the Most Effective Promotional Products for Your Business

How to Choose the Most Effective Promotional Products for Your Business

Did you know that only 1 in 5 customers will throw away a promotional product? That means every time you invest in promotional merchandise, you give 80% of consumers an...

Can This Technology Radically Change Your Promo Business? / PromoJournal - The Only Constant is Change

Can This Technology Radically Change Your Promo Business? / PromoJournal - The Only Constant is Change

“If we get a 3D printer at the office, the first thing I'm printing with it is a new 3D printer just for me!” — The Covert Comic What was once a science-fiction dream has...

Rebranding: A Step-by-Step Approach for Success | Tide Business

Rebranding: A Step-by-Step Approach for Success | Tide Business

How to rebrand your company: a 5-step approach Published: February 28, 2020 | Last Updated: April 29, 2021 Home › Blog › Small business tips › How to rebrand your company: a...

Is It Important to Your Client?

Is It Important to Your Client?

I fervently love what I do, and I hope people sense that just by how I present myself. As a result, I get to create meaningful marketing and branding work that matters, work...

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...

Without People, Brands Have No Meaning / PromoJournal - Pursuit of Purpose

Without People, Brands Have No Meaning / PromoJournal - Pursuit of Purpose

Brands are so much more than a mark, a color or a familiar phrase.  Brands are the combination of all of the sensory messages that they consistently send and the emotions and...

Inspiration in a Small Package / PromoJournal - From The Freezer

Inspiration in a Small Package / PromoJournal - From The Freezer

Stories about people have always fascinated me.  Stories about people doing the unexpected make me want to find out more.  One day while driving to my yoga class at 4:15 am -...