Articles about social media marketing


How this B2B marketer is earning her adaptive marketing stripes

Last updated: 06/15/2021

Recently promoted head of marketing for Nutanix A/NZ, Amber Watson, talks about the lessons in rapid pivoting during Covid and human-centred mindset driving her marketing...

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How to Find a Fantastic Agency for Your Social Media Marketing

Last updated: 06/14/2021

Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought...

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When Should You Resort To Paid Marketing At A B2B Startup

Last updated: 06/13/2021

Contact When Should You Resort To Paid Marketing At A B2B Startup If you run a B2B startup, you're familiar with the challenges that come with it from what decision to make to...

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Is your social media marketing impressing the board?

Last updated: 06/13/2021

Business , chart , digitalmarketing , Social-Media Social media. It’s a minefield of data. From likes to shares, pins to loves, celebrations, dislikes, retweets… the sheer...

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How to master social media marketing for your small business

Last updated: 06/13/2021

Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be...

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Are Impressions the New Engagements in Social Media Marketing?

Last updated: 06/11/2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world,...

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19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

Last updated: 06/11/2021

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide...

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You Have Your Social Media Data. Now What?

Last updated: 06/11/2021

It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of...

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How To Build A Social Media Marketing Funnel

Last updated: 06/10/2021

Social Media Marketing Funnel: How To Build One Social Media Marketing Funnel: How To Build One by Kurt Lohmann What is a Social Media Marketing Funnel? Like a traditional...

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What’s Trending: Innovations in B2B Marketing

Last updated: 06/10/2021

Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.”  It started with the idea that B2B doesn’t have to be boring. That led to the realization that B2B...

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