5 Pinterest Marketing Tips That Your Brand Should Use

The power of Pinterest marketing is undeniable, though some businesses don’t fully take advantage of the platform because they aren’t aware of the benefits. The truth is, Pinterest is a great resource for shoppers and researchers alike.

Businesses whose audience consist of women should definitely take advantage––unlike other platforms, Pinterest users are 81% female, making it a powerful way to connect with your women demographic. However, this doesn’t discount the growth of male users; in 2016, Pinterest announced that its male audience had grown 120% from the previous year. Furthermore, 93% of active pinners say they use Pinterest to plan purchases, while 87% have purchased something because of Pinterest.

And, saving the best statistic for last, Pinterest drives 300% more revenue per click than its social counterparts, Twitter and Facebook. With that in mind, here are five Pinterest tips your business should be taking advantage of:

One of the best ways to market your business on Pinterest is by making your pins searchable. This means using keywords to ensure you reach the most targeted audience possible. After all, Pinterest works very much like a search engine. This means that the more keywords you place, and the more relevant they are, the higher your pin/board will be on Pinterest search engines. A few areas that require competitive keywords include pin titles, pin descriptions, and board titles.

It’s important to note that, regardless of your industry, you can find create ways to capture the Pinterest audience––especially when you use creative titles. As you work through ideas for your pins, try to think of niche titles and content. For example, if you run a fitness program, one idea for a post might be “Quick fitness tips for business travelers.” Or, if you were a marketing firm, you might make a post about social media marketing for lawyers. Options are endless, if you try and think outside the box.

By joining Pinterest group boards, you’re able to widen your reach. A Pinterest group board is a board that focuses on a specific topic, and operates just like a regular board, but allows multiple users to pin to it.

You should position yourself on both sides of the Pinterest board: as a follower andas a board creator. By doing so, you can boost your follower count, increase the number of repins, and automatically create an autopilot scheme for your pins. It’s also a great way to connect with other people. Through networking, you might discover other opportunities for your business.

Long ago, the only way to sort through Pinterest group boards was to search manually. Today, platforms like PinGroupie make it simple to sort through board groups by industry and niche.

There are plenty of Pinterest tools to help streamline your administrative tasks. Scheduling pins ahead of time allows you to increase your productivity, so you can focus on other areas of the business. It also makes it easy to space out your pins and look at your posting from an outside perspective. With several weeks planned out, you can better create a more cohesive flow of content, thereby cultivating a more engaging experience for Pinterest users.

Some of the best Pinterest planning tools include Tailwind, Hootsuite, and Buffer.

If you notice you’re getting traffic from Pinterest, but not as many conversions, it may be time to start offering Pinterest-exclusive deals. This is exactly what Gardener’s Supply Company did after they realized they were getting plenty of exposure on Pinterest, but it wasn’t translating to sales.

They created a campaign for their Pinterest visitors that sent them to the business landing page. Once there, they were greeted with a popup that said “Welcome, Pinterest visitors!” The popup also advertised a Pinterest deal and encouraged visitors to submit their emails. This resulted in 3x more purchases from Pinterest referral traffic.

Influencers can make a major difference to your brand, yet many businesses leave this out of their overall marketing plan. Through influencer marketing, a business contacts people who are popular in their industry to help generate exposure for their brand in some way. This could be through a product review, a blog post, or even giving away your item as a gift to their subscribers.

Fashion retailer Bourbon & Boots identified several influencers that they believed could help spread awareness on the Pinterest platform. The premise was simple: the influencer only had to pin on behalf of Bourbon & Boots as their own brand. In just three days, the campaign had seen a 1000% increase in site traffic and a 1300% increase in revenue generated through Pinterest.