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What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It? - Advertising Week

What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It? - Advertising Week

Ever since the Media Rating Council board halted its support of Nielsen’s national rating service, TV media execs have moved from discussing the technical limitations of...

Marketing As An 'Original Digital' (OD)

Marketing As An 'Original Digital' (OD)

You’ve heard the term “digital native.” There’s also a term for those of us who have been here since the beginning, but as part of our adult lives; we didn’t “grow up” online....

Everything you need to know about zero-party data

Everything you need to know about zero-party data

Cadi Jones, the newly appointed chief commercial officer at research tech company Qmee, loves explaining adtech to, y’know, normal people. As part of The Drum’s Digital...

Marketing in the metaverse is ready for takeoff - SmartBrief

Marketing in the metaverse is ready for takeoff - SmartBrief

We’re in the midst of a second chance for a second life. (Though, thatSecondLifenever went away.) The early part of the coronavirus pandemic made staying home and conducting...

B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers

B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers

How can B2B marketers successfully go all-in on a digital-first strategy, and why is it more important today than ever? Our CEO and co-founder Lee Odden recently shared some of...

Why a Good Digital PR Strategy Is So Important

Why a Good Digital PR Strategy Is So Important

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online...

Stop wallowing in the sea of sameness

Stop wallowing in the sea of sameness

Organizations in every business sector, but especially those in with complex environments, need to make bigger waves with their communications. Alistair Robertson, creative...

Measuring the Invisible: The Truth About Marketing Attribution

Measuring the Invisible: The Truth About Marketing Attribution

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the...

How digital media literacy training can help bridge conversations - Poynter

How digital media literacy training can help bridge conversations - Poynter

Since February, Poynter’s social-first digital media literacy initiativeMediaWisehas launched amicrolearning coursein four languages around the world. The course is designed to...

What is the Digital Marketing funnel and how to create one

What is the Digital Marketing funnel and how to create one

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and...

The race to build a social media platform on the blockchain – TechCrunch

The race to build a social media platform on the blockchain – TechCrunch

It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content...

The Importance of Visual Content in Social Media Today

The Importance of Visual Content in Social Media Today

Long gone are the days when simply posting a text update on social media was enough to get you noticed. Now, you have to include stunning images or interesting graphics to earn...