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Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing,...

AI Is the Coming Revolution for Digital Marketing

AI Is the Coming Revolution for Digital Marketing

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...

Focus On These Media Layers, Or You May Waste Millions

Focus On These Media Layers, Or You May Waste Millions

A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are:  As digital...

The Power of Platforms

The Power of Platforms

The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from...

6 Key Components That Must Be Included In A Digital Marketing Strategy

6 Key Components That Must Be Included In A Digital Marketing Strategy

A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or...

NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis

NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis

The NBTV Channels will soon launch additional channels to support content and commerce for a range of underserved and regulated-product categories. The over-the-top (OTT)...

Lessons for Journalists from Virtual Worlds

Lessons for Journalists from Virtual Worlds

In the darkest days of the COVID-19 pandemic, as many people figured out how to work and live in isolation, they turned to various virtual worlds and spaces for comfort. From...

Accel, BoxGroup, Cowboy Ventures, Pear VC and Yahoo to judge Startup Battlefield at Disrupt

Accel, BoxGroup, Cowboy Ventures, Pear VC and Yahoo to judge Startup Battlefield at Disrupt

We’re less than a month away from TechCrunch Disrupt on October 18–20 in San Francisco! Imagine a drumroll, folks, because we’re about to announce the last tranche of investors...

How evidence can help us fight against COVID-19 misinformation

How evidence can help us fight against COVID-19 misinformation

The below is adapted from a presentation at the BBCTrust in News ConferenceMarch 22-24, 2021. We are in the middle of a complexinformation disorderwhere credible, trustworthy...

How TUI is perfecting performance marketing through incrementality testing - ClickZ

How TUI is perfecting performance marketing through incrementality testing - ClickZ

As a travel company, TUI is faced with a double edge sword. On the one hand, it benefits from vast swathes of customer search data. On the other, attribution modeling can lack...

The Ins and Outs of Podcasting and Why it's so Valuable for Entrepreneurs

The Ins and Outs of Podcasting and Why it's so Valuable for Entrepreneurs

Jeff Bullas 00:00:02 - 00:01:27 Hi everyone, welcome to The Jeff Bullas Show. Today I have with me, Ryan Estes. Now, Ryan is an American Buddhist entrepreneur. I found that...

Orion Magazine - The Disinformation Machine

Orion Magazine - The Disinformation Machine

This story is part two ofDeny and Delay: Inside the Climate Disinformation Machine, a series on the effects of climate misinformation on democracy. Read part one here....