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Google Updates Review Snippet Structured Data

Google Updates Review Snippet Structured Data

Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing...

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers 59 suspects arrested following a month long operation involving 19 countries -...

Device-specific PPC: Why it still matters today

Device-specific PPC: Why it still matters today

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets,...

Ecommerce Personalization: Benefits + How to Start

Ecommerce Personalization: Benefits + How to Start

In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup...

The Shopper Speaks: Twists in online gifting tactics

The Shopper Speaks: Twists in online gifting tactics

So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital...

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Black Friday Cyber Monday (BFCM) is almost here, and it’s time to start monitoring, tracking, and analyzing your performance as you crush your goals this season. Measuring...

Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption

Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption

Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption by Taylor Holiday For over a decade, I’ve launched, led, and lived within multiple...

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended...

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for...

Retirement Savings: When and how to start?  - Due

Retirement Savings: When and how to start?  - Due

“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family...

WEB 3.0 & METAVERSE Trends & Networking

WEB 3.0 & METAVERSE Trends & Networking

HUBREVIEW 2022 100% RELOAD Dans un monde où l’incertitude est la règle, les défis des organisations et de leurs décideurs sont nombreux à relever. Qu’ils soient stratégiques,...

A Practical Guide To Multi-Touch Attribution

A Practical Guide To Multi-Touch Attribution

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch...