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Why Declining Organic Reach on Social Media is Not a Bad Thing

Why Declining Organic Reach on Social Media is Not a Bad Thing

The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became...

7 Social Media Marketing Questions I Get Asked the Most, Answered

7 Social Media Marketing Questions I Get Asked the Most, Answered

I get bombarded with questions about social media all the time. In Walmart. The school pick-up line. Church. Social media is what I’m known for. Last month, a good friend of...

Will Instagram Be The Number One Platform From a Visual Content Perspective?

Will Instagram Be The Number One Platform From a Visual Content Perspective?

I have this curiosity to look for every top social network app on iOS and see where they categorize themselves in the App Store. I’ve heard the idea that Facebook is not a...

4 lead generation techniques to make your website a lead magnet

4 lead generation techniques to make your website a lead magnet

Generating continuous leads is the lifeline of a business. It is imperative to generate “quality leads” in the world of educated buyers.  According to a report from Hubspot, 63...

The Number One Skill Every Successful Entrepreneur Must Master

The Number One Skill Every Successful Entrepreneur Must Master

I’ve been traveling through South America during this last week for a two-day seminar in Buenos Aires, Argentina. A big part of my message throughout this trip was what it takes...

Owned, Earned & Paid Media and Social Media Marketing

Owned, Earned & Paid Media and Social Media Marketing

To be a successful social media marketer you need to understand the different forms of media that go into smart social strategies and how to best leverage each. The three...

5 Pinterest Marketing Tips That Your Brand Should Use

5 Pinterest Marketing Tips That Your Brand Should Use

The power of Pinterest marketing is undeniable, though some businesses don’t fully take advantage of the platform because they aren’t aware of the benefits. The truth is,...

Social media marketing tips and tricks from top influencers!

Social media marketing tips and tricks from top influencers!

Meanwhile, some marketers and business leaders are very savvy at reaching and attracting customers — after all, the oldest social media networking sites like Xanga, Myspace, and...

12 Free Ways to Drive Traffic to Your Facebook Page - ShortStack

12 Free Ways to Drive Traffic to Your Facebook Page - ShortStack

Your fancy new Facebook page is ready for the world to see. Now you want to know: Okay, maybe your mom, Uncle Mike, and that weird kid who sat behind you in high school...

Social Selling Should Come Before B2B Social Media Marketing

Social Selling Should Come Before B2B Social Media Marketing

After successfully launching my new social media agency last month (name to be announced soon), I have had the chance to speak with a few potential new clients that happen to be...

6 reasons to invest in organic reach on social media

6 reasons to invest in organic reach on social media

Over the past few years engaging in organic or unpaid social media marketing has gotten a bad rap. As Marshall Manson, the CEO of Ogilvy UK, recently put it in an eMarketer...

Content Marketing Strategies for Corporate Blogs

Content Marketing Strategies for Corporate Blogs

Corporate blogs have become an integral part of corporate communication. However, the success of these blogs often falls short of expectations for many reasons. If a corporate...