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Social media as we know it is over

Social media as we know it is over

The world is still digesting the news that billionaire Elon Musk actually owns Twitter, but in fact, the development marks just the latest sign that social media as we know it...

What Twitter's changes mean for news organizations

What Twitter's changes mean for news organizations

The complaints, fears and angst surrounding changes at troubled tech giant Twitter began unraveling on its own platform by the very people who report the news —...

Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You! | Your Digital Marketing Coach with Neal Schaffer

Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You! | Your Digital Marketing Coach with Neal Schaffer

234 00:19:5513.75 MB Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You! "The riches are in the niches." "You gotta niche...

Tomorrow's Loyalty Turns

Tomorrow's Loyalty Turns

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they...

What Reddit’s NFT success can teach brands about Web3 marketing

What Reddit’s NFT success can teach brands about Web3 marketing

In just three months, Reddit onboarded 2.5 million crypto wallets through its NFT marketplace—all without ever using the word “NFT.” The online community site has drawn users...

How brand marketing helps improve E-A-T signals: An introduction

How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land » SEO » How brand marketing helps improve E-A-T signals: An introduction How brand marketing helps improve E-A-T signals: An introduction Learn the core...

Revisiting 'Six Spaces of Social Media' 15 years later

Revisiting 'Six Spaces of Social Media' 15 years later

In my last post,I looked back to the beginning of 2007, and two events that I think marked the start of the 21st century. It now looks like we’re at the end of the first era of...

Misinformation Experiment has Potential to 'Inoculate' Millions of Social Media Users

Misinformation Experiment has Potential to 'Inoculate' Millions of Social Media Users

Briefly exposing social media users to the tricks behind misinformation boosts awareness of harmful online falsehoods, says new research—and Google is set to deploy an...

Why Relationship Marketing Is Essential To B2B Lead Generation

Why Relationship Marketing Is Essential To B2B Lead Generation

One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date. Weird as it might feel, there’s a...

How To Develop Buyer Personas: A Crash Course

How To Develop Buyer Personas: A Crash Course

I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep...

Selecting a Digital Experience Platform? Nail Your Content Strategy First

Selecting a Digital Experience Platform? Nail Your Content Strategy First

In the market for a Digital Experience Platform (DXP)? Map out your content strategy first. Here's why. The digital-first drumbeat that started during the pandemic is only...

Developing Value Proposition For Travel Websites Through Content

Developing Value Proposition For Travel Websites Through Content

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google...