When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are...
03/05/2024
Metaverse in the realm of Digital Marketing 1 week ago September 14, 2022 In this Exclusive interaction with to Siddharth Devnani, Co-Founder & Director, SoCheers let’s explore...
03/01/2024
This is why I genuinely love seeing small businesses succeed online. SMB success, underdog story–it’s one and the same. One of my favorite examples is my favorite whisky bar in...
02/27/2024
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has...
02/27/2024
Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention? Marketing’s role beyond the point of sale is a...
02/26/2024
After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...
02/22/2024
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...
02/21/2024
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022,...
02/21/2024
Want to just get started? Click here to sign up for WebiMax and start removing personal information from Google today. I’m sure you’ve heard it all before—once on the...
02/16/2024
It’s the kind of statistic marketers dread — amid today’s economic uncertainty, more than half of US consumers will reduce their online spending. We all know far too well about...
02/12/2024
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Search engines like Google are always changing. As search engines...
01/29/2024
How can B2B marketers amp up their social media listening strategy and put it to use in other areas to become better all-around listeners? Social listening is a vital aspect of...
01/27/2024