Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market...
01/22/2023
Farewell from Protocol Jamie Condliffe November 15, 2022 We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just...
01/22/2023
Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s...
12/21/2022
As we approach Thanksgiving, I want to give thanks to an oft-overlooked little item that hearkens back to a simpler time. I’m grateful to the teachers and educators who pushed...
12/18/2022
Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of...
06/13/2022
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