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Why is HTTPS Essential for Good SEO?

Why is HTTPS Essential for Good SEO?

In your everyday Internet life, you might have noticed that some URLs begin with HTTP while others begin with HTTPS. However, since you can’t see the difference between an HTTP...

12 WordPress site settings that are critical to your SEO success

12 WordPress site settings that are critical to your SEO success

WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re...

How to define SERP intent and 'source type' for better analysis

How to define SERP intent and 'source type' for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP...

The Top 6 Search Engines, Ranked by Popularity

The Top 6 Search Engines, Ranked by Popularity

Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the...

Entities in Competitive Link Benchmarking - RicketyRoo Inc

Entities in Competitive Link Benchmarking - RicketyRoo Inc

Building links is one of the most important parts of an SEO strategy. It’s well-documented that there is a strong correlation between the number of links and the quality of...

Top 5 SEO Strategies to Help You Rank Higher

Top 5 SEO Strategies to Help You Rank Higher

SEO may feel like “internet alchemy”—that intangible thing you’re not exactly sure you know what it is, but you know you need it if you want to see your content on Page 1 in a...

The shocking truth about SEO salaries (inc salary checker)

The shocking truth about SEO salaries (inc salary checker)

And have even run my own events…   I tend to understand the challenges from all sides because I’ve been there and experienced them for myself. I have had many SEOs on ground...

A Guide To Google's Knowledge Graph Search API For SEO

A Guide To Google's Knowledge Graph Search API For SEO

Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and...

What the new wave of machine learning libraries means for SEO, marketing

What the new wave of machine learning libraries means for SEO, marketing

When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help...

How to Plan for Zero Click Searches in Your SEO Strategy | Brafton

How to Plan for Zero Click Searches in Your SEO Strategy | Brafton

Zero click searches are a relatively new feature on major search engines. These morsels of information provide a refined user experience for people in search of simple answers....

How does SEO testing sit alongside product testing?

How does SEO testing sit alongside product testing?

There’s a very common question that we hear regularly when we’re talking to companies that are considering implementing an SEO testing program for the first time which is: It...

Ep #37: Marketing Optimization and Brainfluence with Alex Harris

Ep #37: Marketing Optimization and Brainfluence with Alex Harris

This week is a departure from the usual format. It’s an interview, but I’m the one being interviewed. In this episode, I speak with Alex Harris about a variety of conversion...