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Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended...

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for...

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity,...

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t...

How To Bypass Big Brands Bidding Up Your Terms

How To Bypass Big Brands Bidding Up Your Terms

Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This...

The Web Has an Outdated Software Problem

The Web Has an Outdated Software Problem

Some might say that nothing lasts forever on the web. And that maybe change is the only constant. Favorite websites come and go, as do tools and technologies. Sure, there’s some...

27 Best Small Business Ideas for Designers | Webdesigner Depot

27 Best Small Business Ideas for Designers | Webdesigner Depot

27 Best Small Business Ideas for Designers By Nicholas G.  |  An hour ago Designers have a wide range of lucrative career options. This resource puts together some of the best...

TikTok SEO: How to Increase Your Discoverability on TikTok

TikTok SEO: How to Increase Your Discoverability on TikTok

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of...

Marketing Sector's Progress on Inclusivity Has Flatlined

Marketing Sector's Progress on Inclusivity Has Flatlined

Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar’s Inclusion Index. The...

The 4 Rs of Working With Agency Search Consultants

The 4 Rs of Working With Agency Search Consultants

Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically...

How to choose the right content marketing agency

How to choose the right content marketing agency

With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. They...

This Copyright Lawsuit Could Shape the Future of Generative AI

This Copyright Lawsuit Could Shape the Future of Generative AI

The tech industry might be reeling from a wave of layoffs, a dramatic crypto-crash, and ongoing turmoil at Twitter, but despite those clouds some investors and entrepreneurs...