Last updated: 07/09/2020
Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have...
Last updated: 07/08/2020
12 min read You will learn Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and...
Last updated: 07/07/2020
In his recently published eBook,Corona Marketing,Joe Pulizzirecounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a...
Last updated: 07/06/2020
Law 8 Brands That Do Great Instagram Marketing Instagram rapidly became one of the top social media networks for marketing, especially for retail, beauty, fashion, and food...
Last updated: 07/05/2020
As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for...
Last updated: 07/03/2020
When I work with clients to create or reinvent their brands, I start by helping them understand one critical concept: “Branding” and “marketing” are not one and the same....
Last updated: 07/02/2020
Editor’s note: The challenge remains, so we updated this article from a couple of years ago. You and your co-workers have personal brands. Your employer has a corporate or...
Last updated: 07/02/2020
Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part...
Last updated: 06/28/2020
Contact Online Branding: 7 Key Tips For Branding Your Business Online Did you know that more than 90% of marketers put branding awareness as their top goal? Statistics suggest...
Last updated: 06/18/2020
Law Can You Feel It? All About Brand Experience and Why You Should Care Did you know that more than three-quarters of people will pay more to shop with a brand they see as more...
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