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How to Use Twitter's Advanced Search

How to Use Twitter's Advanced Search

Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed. Or you’re hosting a “2018 web design”...

NRA Boycott Shows Why Brand Values Are A Vital Marketing Strategy

NRA Boycott Shows Why Brand Values Are A Vital Marketing Strategy

Dick’s Sporting Goods announced on Wednesday that it will no longer sell assault-style rifles, sell guns to anyone under the age of 21, or sell high-capacity ammunition...

How to Humanize Your Social Brand for Better Conversions

How to Humanize Your Social Brand for Better Conversions

|By Bryan Kramer I’ll let you in on a secret, brands are looking for engaged customers. Crazy, I know. Let’s break down what that means though because ‘engagement’ can become an...

7 essential digital techniques all marketers should master

7 essential digital techniques all marketers should master

Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continually swipe left in search of...

 Low & Slow (vs. fear)

Low & Slow (vs. fear)

My sourdough rye bread failed. For the first time since I've been baking from this starter, this weekend's batch didn't work. I didn't let the dough ferment long enough. And...

Sign the Petition

Sign the Petition

My oldest friend (for nearly 20 years) has a son who attends Marjory Stoneman Douglas and was there last week, huddling and hiding for his life. For 30 anxious minutes, we knew...

NRA accuses brands of a 'shameful display of political and civic cowardice' as Delta and United cut ties

NRA accuses brands of a 'shameful display of political and civic cowardice' as Delta and United cut ties

The National Rifle Association (NRA) has spoken out over the #BoycottNRA movement which has now seen more than 20 brands cut ties with the association, with Amazon, Facebook and...

How a competitive audit can give your brand a leg up

How a competitive audit can give your brand a leg up

A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small. Whether your brand is...

How to Create a Personal Brand That's Authentic and Effective

How to Create a Personal Brand That's Authentic and Effective

Although no one will see it on your resume, letterhead, or business card, you have a personal brand. To figure out what that brand is, start by asking co-workers, spouse,...

KFC apologizes for chicken shortage with a hilarious hidden message

KFC apologizes for chicken shortage with a hilarious hidden message

The fast-food chain used a full-page ad in British newspapers to apologize for shutting down hundreds of restaurants this week because it ran out of chicken. The bright red...

How to Create the Perfect Instagram Images to Sell Your Brand

How to Create the Perfect Instagram Images to Sell Your Brand

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for...

3 branding lessons from Lucky Charms’ unicorn and others

3 branding lessons from Lucky Charms’ unicorn and others

If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures. General Mills is capitalizing on that love by adding the fictional...