Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce...
12/01/2024
Learn how to connect the visual elements of your brand to your authentic story. Your visual identity (which includes your logo, photography, social posts, and website) is one...
11/27/2024
Sometimes it’s worthwhile to go back to the basics as a reminder of what we do, why we do it, and how best to explain it to someone else. This article serves as a reminder of...
11/25/2024
SMS marketing is a great way to promote your business and help it grow. It’s also an efficient way to keep in touch with your customers, letting them know about new products,...
11/17/2024
Everywhere you look, brands seem to have decided unanimously to get into the healthcare space. Warm and fuzzy ads about well-being and mental health used to be limited to...
11/15/2024
The following was previously published in an earlier edition of Marketing Insider. Everywhere you look, brands seem to have decided unanimously to get into the healthcare...
11/07/2024
A few weeks ago a recent college grad in NYC emailed me about a career in social media. She’s renting the same room I first rented when I made the big move from Miami to NYC,...
10/22/2024
Charles Morgan, a wearer of many hats, serves as chairman and CEO of First Orion. Since its founding in 2008, Morgan has guided First Orion, and the company offers the...
10/18/2024
Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...
10/09/2024
Many brands are rushing headlong into the metaverse, eager to cash in on the plethora of new marketing and customer engagement opportunities that it can offer. There are some...
10/03/2024
If AI is transforming every form of human enterprise, can content marketing be far behind? An area that’s long been associated with creativity, innovation and strategy – all...
09/26/2024
Any profitable business begins with an idea that can solve a human need. It could even be yours. Let me give you an example: you need a comfortable, practical and at the same...
09/19/2024