Articles about branding


How to Use Design to Improve the Way Your Brand Communicates

Last updated: 06/17/2021

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 Over the last decade, research has confirmed that companies that put design first are consistently more successful. In...

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How Digital Executive Search Firm Increases ROI By Boosting Creativity

Last updated: 06/17/2021

As the leading digital executive search firm, MarketPro has seen how important creativity is within a company. It gives you an edge over competitors and can be the difference...

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Learn from the Market's Most Trusted Tech Brands

Last updated: 06/16/2021

Recent results from IDC’s 1Q 2021 Consumer Tech Brand Sentiment survey reveal the most trusted tech brands and the attributes which make them successful. Read on to find out...

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Council Post: Why And How To Find Good Agency Partners For Branding, Trade Shows And Sales Support

Last updated: 06/16/2021

VP of Marketing at Broan-NuTone, LLC., overseeing the company's marketing initiatives and product development in the North America. A successful year in 2020 seemed like a...

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Busy Brand Is Cleaning Up Wipes By Making Them Eco-Friendly

Last updated: 06/15/2021

Wipes are a rising problem for the wellbeing of our environment. Research done by Good Housekeepingshows that 90% of the wipes on the market contain plastic, which doesn’t...

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Can Influencer Marketing Platforms Help Brands Find Creators And Help Creators Get Paid?

Last updated: 06/12/2021

For some content creators it can be a struggle to get compensated for their hard work and generating free and valuable content on the regular. But have you ever considered a...

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B2B Better: Customers Vote For The Most Trusted Brands

Last updated: 06/12/2021

Many studies report on consumer trust in brands. Here’s one that does the same for B2B: The 2021 B2B Trusted Brands Report from Sagefrog.  Trust this year is largely based on...

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The Death of Content Marketing: Why Brands Must Become Cultural Currency

Last updated: 06/10/2021

Before there was social media—before there was mobile and the video revolution, there was blogging. Once heralded as a revolution in communications and to a degree,...

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7 things you do on social media that affect your personal brand

Last updated: 06/09/2021

Admittedly, social networks are not a true reflection of real life and much of the best that will happen to us throughout our lives will not happen in front of the screen....

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How Much Personality Should You Inject Into Your Brand? - Be unforgettable.

Last updated: 06/09/2021

I get asked this question a lot, especially by those who get paid for being “the sage”. What’s the right balance between personality vs. simply speaking in the measured,...

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