If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may think it...
05/27/2022
A sleek new My Ad Center experience was announced today at Google’s annual I/O event. It provides users with a handful of options to control the messages being served across...
05/26/2022
Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become...
05/22/2022
In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and...
05/17/2022
This month — amid the onslaught of ads for flowers, jewelry and other Mother’s Day gifts — an unexpected email might also hit your inbox: an offer to opt out. That might seem...
05/16/2022
I feel like I’ve lived my life on one stage or another. I started in theater, then I moved to film. The medium is different but the mode is the same: language, imagery, and...
05/14/2022
Imagine you're planning one of those epic cross-country road trips with your family. The group has picked out the various stops and activities along the way. And you've been...
04/26/2022
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving...
04/24/2022
You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put...
04/07/2022
If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on...
04/03/2022
In a recent interview, an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a...
03/28/2022
Streaming services are working hard to steal eyeballs from traditional broadcasters – and they seem to be succeeding. Netflix beat analysts’ expectations by adding 5.3 million...
03/25/2022
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