Last updated: 12/01/2020
There are many things that make a successful brand, but none is as frail and hard to measure as a social value. And yet it’s precisely social value, i.e. perceived and not...
Last updated: 12/01/2020
Law Setting up a Home Office for Remote Work: This Is What You Need Forty-three percent of US employees work remotely at least some of the time, with 80 percent of these remote...
Last updated: 11/30/2020
How to Build a Strong Visual Brand Identity That Will Make Your Business Stand Out What's your business's brand identity like? Does it need improvement? Do you even have...
Last updated: 11/29/2020
It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat...
Last updated: 11/26/2020
Do you want to go into a career in business? You need to brand yourself for the business world. Even if you want to be an employee, branding yourself can help you stand out in a...
Last updated: 11/25/2020
While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent...
Last updated: 11/24/2020
What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their...
Last updated: 11/24/2020
Everyone loves an easy Earn & Burn loyalty program, but many customers are looking for more. Step up to the plate by fostering a brand community with your loyalty program....
Last updated: 11/21/2020
From product discovery to shattering stereotypes, there’s no shortage of creative ways to leverage influencers. Here are five worth checking out. Most people tend to associate...
Last updated: 11/21/2020
One of the most valuable company assets is its brand. Therefore, it is important to measure satisfaction, awareness, and perception. There is no better way to achieve this than...
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