Articles about branding


6 Ways to Give Your Brand Personality [podcast]

Last updated: 07/09/2020

Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have...

Read full article


Instagram Takeover: How to Host a Takeover in 6 Easy Steps

Last updated: 07/08/2020

12 min read You will learn Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and...

Read full article


Why Content Marketing is More Important Than Ever for B2B Brands

Last updated: 07/07/2020

In his recently published eBook,Corona Marketing,Joe Pulizzirecounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a...

Read full article


8 Brands That Do Great Instagram Marketing

Last updated: 07/06/2020

Law 8 Brands That Do Great Instagram Marketing Instagram rapidly became one of the top social media networks for marketing, especially for retail, beauty, fashion, and food...

Read full article


5 Ways to Make Brand Social Media Profiles More Compelling

Last updated: 07/05/2020

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for...

Read full article


How to Showcase Your Brand in Your Content Marketing

Last updated: 07/03/2020

When I work with clients to create or reinvent their brands, I start by helping them understand one critical concept: “Branding” and “marketing” are not one and the same....

Read full article


How to Make Personal and Corporate Branding Work Together

Last updated: 07/02/2020

Editor’s note: The challenge remains, so we updated this article from a couple of years ago. You and your co-workers have personal brands. Your employer has a corporate or...

Read full article


How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Last updated: 07/02/2020

Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part...

Read full article


Online Branding: 7 Key Tips For Branding Your Business Online

Last updated: 06/28/2020

Contact Online Branding: 7 Key Tips For Branding Your Business Online Did you know that more than 90% of marketers put branding awareness as their top goal? Statistics suggest...

Read full article


Can You Feel It? All About Brand Experience and Why You Should Care

Last updated: 06/18/2020

Law Can You Feel It? All About Brand Experience and Why You Should Care Did you know that more than three-quarters of people will pay more to shop with a brand they see as more...

Read full article