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What Is Personal Branding & 4 Reasons Why It’s Important

What Is Personal Branding & 4 Reasons Why It’s Important

If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may think it...

Google's My Ad Center lets users control their ad experience, follow brands

Google's My Ad Center lets users control their ad experience, follow brands

A sleek new My Ad Center experience was announced today at Google’s annual I/O event. It provides users with a handful of options to control the messages being served across...

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become...

Brand Strategy: How Branding Drives Real Business Growth

Brand Strategy: How Branding Drives Real Business Growth

In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and...

Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

This month — amid the onslaught of ads for flowers, jewelry and other Mother’s Day gifts — an unexpected email might also hit your inbox: an offer to opt out. That might seem...

Behavioral Branding: From Expression to Behavior

Behavioral Branding: From Expression to Behavior

I feel like I’ve lived my life on one stage or another. I started in theater, then I moved to film. The medium is different but the mode is the same: language, imagery, and...

Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

Imagine you're planning one of those epic cross-country road trips with your family. The group has picked out the various stops and activities along the way. And you've been...

The 7 biggest trends driving customer loyalty

The 7 biggest trends driving customer loyalty

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving...

6 Ways to Use Hashtags in Instagram Stories | Social Media Strategy

6 Ways to Use Hashtags in Instagram Stories | Social Media Strategy

You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put...

A Comprehensive Guide to Instagram Influencer Marketing | Social Media Marketing

A Comprehensive Guide to Instagram Influencer Marketing | Social Media Marketing

If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on...

How to avoid pitfalls in your micro-influencer campaign

How to avoid pitfalls in your micro-influencer campaign

In a recent interview, an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a...

Five trends that will change the media landscape in 2018

Five trends that will change the media landscape in 2018

Streaming services are working hard to steal eyeballs from traditional broadcasters – and they seem to be succeeding. Netflix beat analysts’ expectations by adding 5.3 million...