Five trends that will change the media landscape in 2018

Five trends that will change the media landscape in 2018

Streaming services are working hard to steal eyeballs from traditional broadcasters – and they seem to be succeeding. Netflix beat analysts’ expectations by adding 5.3 million...

How to tailor your videos for different social media platforms

How to tailor your videos for different social media platforms

Video is far more than just the latest social media buzz or digital trend. It’s fast replacing written and other static content, as the most dominant form of digital...

Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish sales

Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish sales

The Coca-Cola Company is looking to solidify the future of Diet Coke in North America with a new colourful rebrand that brings with it a handful of premium fruity...

First Look: Muji’s Debut Hotel (And Restaurant!)

First Look: Muji’s Debut Hotel (And Restaurant!)

The Japanese lifestyle brand Muji is most known for its simple, effortless home goods, designed to make you feel like you can declutter your life–all through a little glowing...

Samsung’s new smart fridge has speakers and can control your smart home

Samsung’s new smart fridge has speakers and can control your smart home

Samsung just announced the 2018 version of its Family Hub smart refrigerator, and this year’s model adds deeper support for Samsung’s Bixby voice assistant and even adds...

Survey says more brands are looking for diverse images with non-pro models

Survey says more brands are looking for diverse images with non-pro models

Gone are the days of men in business suits on white backgrounds — a recent survey suggests brands are looking to add more diversity into their images, a trend likely influenced...

Pernod Ricard brands Bacardi rival Havana Club's latest ad campaign that states 'Don't tell us we're not Cuban' as 'misleading'

Pernod Ricard brands Bacardi rival Havana Club's latest ad campaign that states 'Don't tell us we're not Cuban' as 'misleading'

French alcoholic drinks company Pernod Ricard has criticized Bacardi’s rival rum Havana Club after it released its latest campaign that included the claim the brand's heritage...

3 simple rules for telling a compelling brand story

3 simple rules for telling a compelling brand story

We hear stories all the time. If we are at home, at work, or at school, there’s a story. It’s the essential method to share something with others. We have an inherent need to...

School’s in Session: Social Media Lessons for Brands

School’s in Session: Social Media Lessons for Brands

We all think we’re experts when using social media. After all, we use it for not just personal reasons, but professionally as well. Social media is used by every company and...

YouTube star Logan Paul apologizes for sharing video of dead body

YouTube star Logan Paul apologizes for sharing video of dead body

Blogger Logan Paul has apologized for sharing a video on YouTube that appeared to show a body hanging in a Japanese forest known as a suicide spot. Paul posted his apology on...

6 ways to maximize the impact of your social media videos

6 ways to maximize the impact of your social media videos

Facebook and Instagram videos are great for raising brand awareness through storytelling. They can drive engagement and boost shares. Yet, a video must engage viewers—or it’s a...

6 Ways To Build Business Brand Awareness

6 Ways To Build Business Brand Awareness

Contact 6 Ways To Build Business Brand Awareness No matter how great your product or service is, out of all competitors in the market, it is tough for a business to stand out....