Articles about branding


What Makes Up Brand Equity: 5 Key Metrics

Last updated: 12/01/2020

There are many things that make a successful brand, but none is as frail and hard to measure as a social value. And yet it’s precisely social value, i.e. perceived and not...

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Setting up a Home Office for Remote Work: This Is What You Need

Last updated: 12/01/2020

Law Setting up a Home Office for Remote Work: This Is What You Need Forty-three percent of US employees work remotely at least some of the time, with 80 percent of these remote...

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How to Build a Strong Visual Brand Identity That Will Make Your Business Stand Out

Last updated: 11/30/2020

How to Build a Strong Visual Brand Identity That Will Make Your Business Stand Out What's your business's brand identity like? Does it need improvement? Do you even have...

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7 Content Marketing Trends to Watch in 2021

Last updated: 11/29/2020

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat...

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Branding Yourself in the Business World

Last updated: 11/26/2020

Do you want to go into a career in business? You need to brand yourself for the business world. Even if you want to be an employee, branding yourself can help you stand out in a...

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3 Key Paid Social Trends for 2021

Last updated: 11/25/2020

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent...

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How to Get Noticed Online: 5 Steps to Brand your Landing Page

Last updated: 11/24/2020

What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their...

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Banding Together: 5 Ways to Build a Brand Community

Last updated: 11/24/2020

Everyone loves an easy Earn & Burn loyalty program, but many customers are looking for more. Step up to the plate by fostering a brand community with your loyalty program....

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5 Creative Ways Brands Are Using Influencers

Last updated: 11/21/2020

From product discovery to shattering stereotypes, there’s no shortage of creative ways to leverage influencers. Here are five worth checking out. Most people tend to associate...

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The Importance of Brand Tracking for Marketing

Last updated: 11/21/2020

One of the most valuable company assets is its brand. Therefore, it is important to measure satisfaction, awareness, and perception. There is no better way to achieve this than...

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