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Capturing and Keeping Attention in Content Marketing

Capturing and Keeping Attention in Content Marketing

Jeff Bullas 00:00:03 - 00:00:52 Hi everyone and welcome to The Jeff Bullas Show. Today I have with me, Chad Reid. Now, Chad is the VP of Marketing and Communications at Jotform,...

What You Need in the Pursuit of a Lifestyle Brand

What You Need in the Pursuit of a Lifestyle Brand

Lifestyle brands just happen organically, right? Wrong. More insights — and action steps — to becoming a lifestyle brand vs. a product-centric one. This is the second in a...

Google Answers If Adding Content Daily Increases Rankings

Google Answers If Adding Content Daily Increases Rankings

Google conducted an SEO office hours hangout in which someone asked if adding content on a regular basis was helpful for ranking. It’s a good question because it’s commonly...

Four content marketing ideas you can use to attract more clients

Four content marketing ideas you can use to attract more clients

Four content marketing ideas you can use to attract more clients Plus: How to drive engagement and build brand awareness 27 Sep 2022 Share Content marketing is a powerful tool....

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

While it may feel like you can document your annual content marketing plan and let it run its course, it needs a mid-year check-in. What newopportunities and threats exist? Have...

9 Reasons Why Content Marketing Might Not Be The Best Idea for Your Business

9 Reasons Why Content Marketing Might Not Be The Best Idea for Your Business

Just about every business is doing content marketing right now – well, at least 70%. The belief that content marketing will prevail in the future rings true since it is the...

How a Social Media Audit Can Improve Your Content Strategy

How a Social Media Audit Can Improve Your Content Strategy

It’s hard to deny the potential business benefits of an actively engaged brand social media community. The Sprout Social Index XVIIfound that 89% of consumers will buy from a...

How to Succeed With Multilingual Content Marketing

How to Succeed With Multilingual Content Marketing

Your content strategy helps your brand showcase who you are and what you do. Getting this messaging right is challenging enough in one language. Multilingual content marketing...

17 Essential Tools for Digital Marketing

17 Essential Tools for Digital Marketing

LinkedIn Every job has the right tool. That’s why it is essential for digital marketing agencies to have the BEST tools possible! When you set out to market your business, there...

Here’s how Google's helpful content update is going to make AI better

Here’s how Google's helpful content update is going to make AI better

Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI...

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Sheryl is VP of Marketing & Comms atMay Mobility. She's won many industry awards and was named 'Global Best Partner' while at Apple. Three out of four B2B companies take four...

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love...