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7 Formats for Creative Content Marketing

7 Formats for Creative Content Marketing

I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece...

What's Brand Storytelling and Why Do You Need It? - Carla Johnson

What's Brand Storytelling and Why Do You Need It? - Carla Johnson

What’s Brand Storytelling and Why Do You Need It? August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well....

Seven Elements of Compelling PR and Social Media Storytelling

Seven Elements of Compelling PR and Social Media Storytelling

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...

How dopamine fuels the golden rule of content marketing

How dopamine fuels the golden rule of content marketing

Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in...

How to Implement a Splintered Content Strategy

How to Implement a Splintered Content Strategy

Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it....

Does Your Content Reflect Your Company Culture?

Does Your Content Reflect Your Company Culture?

Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...

How to Measure Social Media Results

How to Measure Social Media Results

If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...

Why Your Site Loses Rank When it has the Most Backlinks

Why Your Site Loses Rank When it has the Most Backlinks

You’ve spent weeks (maybe even months) migrating or updating your company website. It’s well-optimized and has a strong backlink profile.  And then you see Google is ranking...

How to Create Engaging Long-Form Content That Keeps People Reading

How to Create Engaging Long-Form Content That Keeps People Reading

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...

Why Having A User-First Approach to SEO Is Important

Why Having A User-First Approach to SEO Is Important

In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal:...

The Power of Personas

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...

Stop Under Promising and Start Delivering Better Content Products

Stop Under Promising and Start Delivering Better Content Products

Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re...