• Home
  • Content Marketing
Images Powered by Shutterstock
Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world....

How Twitch lost its grip on, and way with, the streaming community

How Twitch lost its grip on, and way with, the streaming community

At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also...

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the...

5 Content Marketing Ideas for May 2023

5 Content Marketing Ideas for May 2023

In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating...

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one...

What Will Google's Helpful Content Do to Your Content Marketing Strategy?

What Will Google's Helpful Content Do to Your Content Marketing Strategy?

All content marketers must stay on top of search engine updates. Google updates are especially crucial as the search engine still holds the biggest market share at 90.82%. So...

Want to Become a Marketing Consultant? Here's How to Do It

Want to Become a Marketing Consultant? Here's How to Do It

Ready to ditch the corporate 9-to-5 and take your marketing expertise elsewhere? Your skills could be a game-changer for startups and enterprises alike, but you don’t need to...

How Co-Marketing Can Elevate Your Marketing Game

How Co-Marketing Can Elevate Your Marketing Game

Co-marketing is a strategic approach to marketing operations in which two or more non-competitor companies team up to create a marketing campaign that benefits all the parties...

5 Controversial Topics You Shouldn't Be Too Scared to Address in Your Content

5 Controversial Topics You Shouldn't Be Too Scared to Address in Your Content

Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a...

Could this be the golden age of freelance (and other timely observations) - Schaefer Marketing Solutions: We Help Businesses {grow}

Could this be the golden age of freelance (and other timely observations) - Schaefer Marketing Solutions: We Help Businesses {grow}

A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance...

The Marketing Book Podcast:

The Marketing Book Podcast:

Your brand is on trial―here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded...

Engaging Social Media Content: Where Creativity and Authority Meet | Bulkly

Engaging Social Media Content: Where Creativity and Authority Meet | Bulkly

Social media is one of the most powerful marketing tools in the current commercial landscape. It provides you with instant access to a truly global audience. The result of this...