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5 Ways To Check If Google Analytics Is Working

5 Ways To Check If Google Analytics Is Working

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...

How To Create a LinkedIn Employee Advocacy Program

How To Create a LinkedIn Employee Advocacy Program

People buy from people, not companies. That’s why your brand’s employee advocacy on LinkedIn can be a powerful and effective form of marketing. The benefits are many for your...

Improve SEM Performance With Your Own Unique KPIs

Improve SEM Performance With Your Own Unique KPIs

Paid Search Improve SEM Performance With Your Own Unique KPIs See how maintaining separate KPI targets and strategies and elements will lead you to a more accurate and...

When and How to Perform a Content Refresh

When and How to Perform a Content Refresh

Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in...

A Guide to Digital Accessibility for Your Brand

A Guide to Digital Accessibility for Your Brand

This is a topic we discussed with Alexa Heinrich (a social media manager and digital accessibility advocate) in a previous #TwitterSmarter chat. And it’s something that more...

How to Create a Content Marketing Strategy: 10 Vital Elements

How to Create a Content Marketing Strategy: 10 Vital Elements

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, when I bring this up in conversations, I notice that the...

10 Reasons You Need A Long-Term Content Strategy

10 Reasons You Need A Long-Term Content Strategy

It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they...

How to Structure Your Creative Team

How to Structure Your Creative Team

Having a creative role on an enterprise content team doesn’t mean you don’t need structure, processes, and workflows to produce. While creativity isn’t synonymous with effective...

Creating Content That Satisfies Search Intent & Meets Customer Needs

Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...

7 Formats for Creative Content Marketing

7 Formats for Creative Content Marketing

I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece...

What's Brand Storytelling and Why Do You Need It? - Carla Johnson

What's Brand Storytelling and Why Do You Need It? - Carla Johnson

What’s Brand Storytelling and Why Do You Need It? August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well....

Seven Elements of Compelling PR and Social Media Storytelling

Seven Elements of Compelling PR and Social Media Storytelling

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...