What’s Brand Storytelling and Why Do You Need It? August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well....
08/23/2024
I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...
08/11/2024
Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in...
08/10/2024
Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it....
07/25/2024
Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...
07/16/2024
If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...
07/14/2024
You’ve spent weeks (maybe even months) migrating or updating your company website. It’s well-optimized and has a strong backlink profile. And then you see Google is ranking...
06/18/2024
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...
06/14/2024
In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal:...
06/11/2024
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...
06/09/2024
Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re...
06/05/2024
As a business owner in the 21 century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you...
05/29/2024