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‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

Costs and requirements for coverage are increasing, but certain industry companies deem the protection essential and are investing. Still, others are eschewing coverage, saying...

Are Suppliers from Mars & Distributors from Venus? / PromoJournal - The Only Constant is Change

Are Suppliers from Mars & Distributors from Venus? / PromoJournal - The Only Constant is Change

Are Suppliers from Mars & Distributors from Venus? 10/21/2022 | Steve Woodburn, The Only Constant is Change John Gray’s best-selling 1992 book, “Men Are from Mars, Women Are...

Do You Need a Chief Sustainability Officer? — commonsku Blog

Do You Need a Chief Sustainability Officer? — commonsku Blog

Resources for the Promotional Products Industry Do You Need a Chief Sustainability Officer? Amid rising demand for sustainability and increased environmental regulation, CSOs...

All Systems Go: The Distributor Tech Arms Race

All Systems Go: The Distributor Tech Arms Race

More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...